China Ceramics Network News On April 11, the strategic cooperation signing ceremony between Laideli Ceramics (hereinafter referred to as "Laideli") and CCTV was held at the Xiyuan Hotel in Beijing. Witnessed by Xinhuanet, People's Daily Online, China Daily, Sina, NetEase, Sohu, China.com, Guangming.com, Toutiao, HC.com, China Ceramics Network and many other media, Laideli and CCTV officially reached a strategic cooperation. This was the first shot in the implementation of the brand development strategy.
Authoritative media, trustworthy
With the development of the Internet, fragmented information emerges in an endless stream, which has long passed It’s an era when “the aroma of wine is not afraid of the depth of the alley”. Building materials and home furnishing are an industry with low attention, and its products are also marketable, and most people will not renovate more than three times in their lifetime. How to stand out among the many building ceramics brands and increase consumers’ impression? Brand publicity and promotion is one of the important ways.
CCTV is the most authoritative, influential and coverage TV station National television media has the characteristics of wide audience and wide dissemination. It is an important platform for major brands to carry out brand promotion. CCTV has strict review standards for the placement of advertisements. After numerous reviews, Laideli finally passed the "test" and the latest commercial will be broadcast on CCTV, bringing an audio-visual feast to everyone.
△Join forces△< /p>
Jian Taoqiang Enterprise, speak out strongly
Laideli was born in 2006 in Nanzhuang, the important town of ceramics in Foshan. Relying on the group, it has three major production bases and is one of the strong ceramics enterprises in Foshan.
△Lai Deli Light Luxury Fashion Museum△< /span>
It is reported that in 2018, Lai Deli actively sought changes and boldly innovated. The brand image, visual VI, and terminal store image output will be comprehensively upgraded. With "light luxury" as the brand's tone, we will create a new product image, a new brand attitude, a new terminal, etc., and start a new journey of brand strategy.
△Lai Deli Light Luxury Fashion Museum real shot △
In terms of brand promotion, Laideli has changed its previous low-key style. Anti-aircraft artillery advertising, industry media, network-wide marketing and other multiple channels take the initiative to send the strongest "Laideli voice" to the outside world.
Join forces , go hand in hand
In the context of channel fission and consumption upgrading, the entire ceramic The industry reshuffle has further intensified, and most companies have chosen to "retreat bravely." Why is Laideli making a full-scale attack at this time?
△Officialsigning△
Xian Jiantang, general manager of Laideli brand, said that the strategy is to join hands with CCTV. One of the key measures to enhance Laideli's brand. Facing the ever-changing market, Laideli has always maintained a positive attitude and dare not slack off. In 2019, Laideli took advantage of the situation and marched forward with great success, achieving gratifying results in promotion, development and other aspects. We hope to pass this "positive energy" and confidence to our customers through the authoritative platform of CCTV, and work hand in hand to create brilliance.
△Xian Jiantang, General Manager of Laideli Brand△
Signing with CCTV means that Laideli not only deeply educates consumers across the country It conveys the brand concept of "high quality - achieving a five-star home", and also represents that Laideli regards "quality" as its commitment to consumers and sincerely accepts the test and supervision of the market. I believe that in the future, Laideli will continue to use quality to create high-quality products, drive corporate development with quality, and make great strides towards the goal of becoming "a leading brand in the mass fashion home market".
