Jotun Global Color Manager Lisbeth LarsenI have said something: the role of home decoration design and color application in our current era has changed from "showing off to guests" to "presenting one's own personality", and the message conveyed by "home" in 2019 is very Simple - that's who I am.
Color plays a very important role in architectural decoration design. It is one of the factors that regulates people's sensory emotions. It also shows the space concepts, values, personality and taste of the owners and designers. Different color compositions express different attitudes towards life, and also reflect different lifestyles in various regions.
For designers, every work is a reflection of beauty The yearning for life and the pursuit of quality life, and color is an important tool they use to give life and soul to design works. Therefore, home color trends have always attracted the attention of designers. In response to this issue, Zhongtaojun interviewed 8 famous designers. Next, let’s take a look at what designers have to say about color.
Keyword 1: Outstanding
▲Foshan City Wang Zhike, founder of Tuowei Interior Design Agency
There may be more than one popular color tone at present. The yellow color tone was It was the mainstream of European style, and then it turned to gray, white and black, but now low-saturation Morandi and some not very bright pink colors are popular. Milan Design Week and the Home Furnishing Show are also our color vanes. From 2017, green dominated the country, and then more red appeared in 2018. This year’s trend is coral orange.
I think that apart from the fact that black, white and gray are easier to create a textured space, color is not a scourge, and the design can be very outstanding when applied properly. We need to boldly use pure colors to contrast and clash, and then match the lightsThe treatment of light can very well highlight the high-end sense of space.
Ceramic tiles are very conducive to making colors. In the past two years, I have also encouraged companies that make ceramic tiles (300x800, 300x900mm) to go in the direction of color products. I have researched and developed several art series with color as the theme to match the previous plain color tiles. needs. At present, there are not many companies in this direction, but at the 2018 Bologna Exhibition, we saw that some international companies making porcelain tiles have done a perfect job.
Tanzhou Exhibition Guanzhu Ceramics Exhibition Hall
Tao Expo QD ceramic exhibits in Huaxia Exhibition Hall
▲Daoxun Design Director Han Ke
For aesthetics, gray is just a term for purity and lightness, Italy The 30-year history of ceramic tiles is all about the history of color, and it has been popular for many years because gray is the most stable in the aesthetic space. Nowadays, black, white and gray are the continuation of the modernist style, but the postmodern trend of thought is the practical trend that flows into human culture. ism, such as adding some color matching to black, white and gray.
Current large panels are used in large spaces, but the textures are the same, which can cause visual fatigue. This is also the reason why art bricks and small flower tiles have always existed. This can explain the fact that there is no color regression. It has always existed.
Tao Expo Exhibits in Huaxia Pavilion
▲ Yingming General Manager of Space Aesthetics He Weixian
Color is a very professional subject, and the color system should be Prefer colorful ones. For example, Morandi gray is suitable for older consumers, while young people are suitable for macaron colors, but they are not necessarily warm colors, but young people like colors with high saturation. The space design pays attention to and changes in color.
Daoxun ceramic tile macaron color products
Keyword two: young
▲He Guohui ( Founder of Ho Kwok Fai Design Co., Ltd.)
Since the global color authority Pantone released the 2019 Representatives After the color - coral (Living Coral), everyone thinks that the market products include ceramic tiles, a building decoration material, and the overall tone will return to warmth. I think product colors pay more attention to the feelings of human home life. Regardless of the colors of ceramics or homes, they will be more diversified.
A few years ago, China's consumer market tended to have a more luxurious atmosphere, such as beige and other ceramic tile products. , but now there are more consumers born in the 90s and 00s, and their choices will tend to be popular - that is, influenced by international artistic trends, they can synchronize with global fashion trends. There is still a market for beige and golden ceramic tiles every year, but many colors tend to have a more youthful feel. The important thing is that the materials require different matching and design techniques, as well as systematic space design to present the effect.
▲Rui Kun International—Xu Qingliang, chief designer of Zhengfang Liangxing Design
For me, there is no so-called design style, more What is important is to study the culture and background behind different projects and then present them in the most appropriate way. The design must be contemporary. No matter what space, category, technique, or style it is used to express, it must keep pace with the times and conform to modern people’s aesthetic tastes, living conditions, and the development needs of the entire society.
Today's young people are tired of seeing dull gray tones with higher levels of home decoration colors. Fashion trends will definitely extend in the direction of youth, liveliness, and more refinement. Bold and innovative use of colors, like different bright colors in different seasons, is an experience that is visually conveyed to the soul, and the essence of life is an experience. Xu Qingliang believes that a good design space makes people endlessly daydream, and this is the charm of design.
Small dialogue:
中太君: So which color is more popular now?
Designer: emmmm, just like the Internet celebrities that are popular among those born in the 90s and 00s.
中太君(Question mark face): What is internet celebrity?
Designer ( Gao Leng): Ask Du Niang yourself.
Internet celebrity representative: Flamingo (Golden Helm ceramics exhibit at Tanzhou Exhibition)
Keyword 3: Texture
▲Shuohan Yang Mingbin, founder of Chuangyan Design
As a designer, I feel that enduring popular colors come from nature. Colors, such as the dark brown of soil, the color of tree trunks, new green growth or withered yellow leaves, these add up to a natural color composition. The processing of some details and the texture and texture bring not only visual enjoyment, but you can also feel the texture of the material. Therefore, I will not deliberately force the uniformity of tones, and even boldly make the color contrast more intense. Just like the same forest will produce different colors due to the angle of light. This is the reality, and can better return to the essence and let people embrace nature.
All forms have no soul. Only a space that has been carefully considered and designed can truly touch people. heart. Good design will not be guided by the common colors of the period, and the natural design concept is classic and timeless because it makes people feel comfortable and yearning. This kind of space design can achieve symbiosis with people and be thought-provoking.
Jin Yitao Time series texture products
▲International Youth Lu Jican, Executive Chairman of the Designers Association
I have a lot of exposure to soft furnishings, and color is also very important for soft furnishings. In the future, home space colors will no longer be European heavy tones, but will tend to be younger, light and luxurious tones, such as Morandi.
In fact, colors and textures are reincarnated, but ceramic materials are destined to be cold. However, some other decorative materials, such as diatom mud, work hard to meet the needs of consumers in terms of texture and color. Therefore, in addition to changing colors, companies also need to work hard on texture. For example, matte and frosted textures are a trend.
Although there are more and more new materials on the market, now is an era of design-driven industry. Therefore, companies can boldly work hard on ceramic tiles in the direction of soft furnishing (furniture) decoration.
Tanzhou Exhibition Mona Lisa Ceramic Exhibit
Distinctive insights
▲Taiwan design Li Dongcan, General Manager of Division 9 Studio Design Group
In fact, in my opinion, there is no certain direction for the color of home space. , just like everyone’s home style is different, it cannot be defined in a general direction.
If beige is what the Chinese think of as a noble color, then I I feel that only the trend of smart home will show its high-end nature, and technology and innovation will become the main theme of 2019.
The future population structure is relatively simple. We are no longer talking about form or style, but more about residence. the essence of.
----------------------I am the dividing line------------ ----------
The above designers’ explanation of color trends< /span>
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