So the story we want to tell this time is about "Urban Theater". We focus on two First, one is about the "patio", which is part of the project itself and cuts the entire building into six different parts; the second one focuses on the "stage", which allows the project to communicate and communicate between the building and the city. space.
Therefore, the first step in the renovation is to make the patio look eye-catching to attract crowds. kokaistudios did not focus on the square. , but placed in the space along the street so that people can see it and become a living sign that attracts crowds.
Regarding the stage, Kokaistudios built a stage-like frame. This is what is often called a "framed scene" in architecture. ". So the current square is a real square, surrounded by some flagship stores and high-end boutiques, where people can really gather here to do some activities.
Kokaistudios was famous for its catering business and would design unique journeys for customers of each catering brand. Later, it also treated the Shanghai Shimao Plaza project with the same attitude and created a unique journey for tourists.
First, divide the incoming crowd into three types:
The first definition is tourists who are visiting Shanghai and walking on Nanjing East Road without entering Shimao Plaza, but You will definitely be attracted;
The second type is called the audience. They are people who really live in Shanghai. They know Shimao Plaza and come here. Know clearly what you want to find;
The third definition is an actor who works or lives around the square, wanders around the square every day and is very familiar with this place.
So how to connect these three types of customers in the end? The "theater red carpet" through design.
So people will be directly attracted by the red flying ladder on Nanjing Road. This red flying ladder has two functions. , the first function is to transport people from the ground to the third or fifth floor; the second function is to guide people to the top, so the square is truly an open and complete space.
Since part of the building is six floors and part is nine floors, when the flying ladder goes directly from the first floor to the third floor, people will default to the third floor as the first floor. Moreover, standing on it and looking down will produce a dramatic effect of "moving through the scenery", overlooking the overall environment of the square.
kokaistuidos wanted to design a space with the concept of "urban theater", so he chose elements, such as wooden grilles, The red carpet style flying ladder is all designed to fit the "theater" theme. The foyer of the theater is set up, where people can wait to gather, and the boundaries between indoor and outdoor are blurred.
There will be a special entrance for people living in the surrounding area, which we define as the "backstage" of the theater "The feeling of this space is completely different from that of the stage. It is more mechanized and a little cold. Moreover, the skylight is brought in, which enhances the introduction of natural light from the patio.
Because we wanted to build a theater, we finally designed a real small theater with a screen for screenings or lectures. Something like that.
After the renovation of this building was completed, it encountered a lot of challenges. Many fellow designers said that the streamlines were not clear. But in fact, Kokaistudios does not want to take everyone to different stores, but to create a journey with different feelings.
BecauseThe purpose of providing physical shopping malls is to provide some spaces where people can truly immerse themselves. This is what distinguishes them from online stores. Therefore, within four months of its opening, Shimao Plaza welcomed about 6 million people.
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Beijing COFCO Plaza: Inverting space, blurring the boundaries between business and office
COFCO Plaza is located on Jianguomen Street, very close to the Forbidden City. This building includes two towers. There is an office space and a furniture mall in the middle, so kokaistudios needs to build this place into an office and commercial space.
When conducting graphic research before telling the story this time, kokaistudios hoped to combine the COFCO Plaza’s LOGO with China’s focus on food Agricultural ideas to create a unique space.
Because it is very close to the Forbidden City, some traditional Chinese classical elements will be used, and the client is mainly engaged in food production. , so it can provide some landscape views.
The first thing to do in the renovation is to break down the facade, soBecause the facade was basically fully enclosed before, but people needed to have some contact with the outside world, so the scale of the atrium was slightly enlarged to coordinate with the two adjacent ones.
Very clear horizontal and vertical texture lines, the light can make the office space brighter. The current facade looks like a tree because the first floor is elevated.
kokaistudios hopes to create an unobstructed feeling for people. There will be no obstacles when entering the building, so no matter Whichever entrance you enter the space from, you can attract people to the underground space and focus on the atrium.
The original columns were not touched during the renovation process because the project is very close to the Forbidden City and can create a space like a palace. , the spiral staircase allows people to truly appreciate the overall space as they walk up and down.
The lobby is an "inverted" space, because it is not like a traditional commercial space from catering to conferences to The store leads the flow of people upwards layer by layer, but guides the flow of people downwards through the stairs.
The basement floor is an exhibition space, there are also some Wework shared office spaces, and there are some gym and SPA spaces at the bottom. , these service facilities are not only for the staff of COFCO Plaza, but also for people in the entire city of Beijing.
The COFCO Plaza project became a benchmark project in Xicheng District, Beijing, allowing people to discover that working spaces can actually The boundaries are blurred, you can work and dine, and you can break the boundaries of space.
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Ningbo Sanlian Bookstore: Flow Space
kokaistudios not only does architectural renovation projects, but also interior design projects. The circulation line of Sanlian Bookstore in Ningbo goes downwards, so we need to think about how to lead people underground, so we designed a spiral staircase, which also combines the functions of bookshelves, like tarot cards, to become a multi-functional space.
In addition to the bookstore, it also includes a dining and lifestyle space where you can have a cup of coffee or buy some small items. furniture. The doors of the public space are movable and can be closed or separated from the adjacent space, so there can be some social activities.
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Shanghai Xintiandi Plaza: Four Seasons Concept Zone
Because Ningbo’s Sanlian Bookstore has achieved very good results in the market, we received an invitation from another indoor store in Shanghai. The design project is directly opposite K11. It was formerly called "Pacific Department Store" and is now called "Xintiandi Plaza".
kokaistudios is doing the interior design of the social space "Social House" on the fourth and fifth floors. The design concept is " "Spring, summer, autumn and winter" uses the four seasons to divide the space into different areas, different functions and different spaces.
The Autumn Garden is a Shanghai Sanlian Bookstore. It has the same spiral staircase as the Ningbo Sanlian Bookstore, although it is indoors. design, but the display of some furniture blurs the boundaries between indoor and outdoor spaces;
Summer gardens are about space for travel;
The spring garden is a meeting space;
Winter Garden basically has different activities that you can participate in every week or every month.
Kokaistudio wants to return the commercial center to its original origins - a third space for social interaction. For commercial centers, the focus is not how much money people spend in the mall, but how much time people spend in the space. The meaning is not whether you need to buy something, but to feel the feeling that the product brings to people. Public spaces need to allow people to participate in activities, which is the essence of commercial centers.
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2019 Asia·China Design Open Course Hangzhou Station Speech Content Featured
Discover the truth at Milan Exhibition 2019
Wu Di analyzes the trend of new materials in the next few decades
Wu Di
Founder of Lianlian Design Group< /span>
"2020 Design Material Trends"< /strong>
"Distinctive" new material library
I am an architect, and now I mainly focus on the design, development and application of new materials. Founded a Lianlian Design Group. "Lianlian Design" extends design to design research as the core competitiveness of the company; "Lianlian Intelligent Manufacturing" means that the company has a design teamIt is an intelligent manufacturing laboratory built by engineers for product sampling; and "Lianlian New Materials" was founded three years ago and is currently the only material library for new materials in China.
Many interior design companies may have a material library, but Lianlian’s material library is different from other libraries. What's different?
First of all, the "Lianlian Material Library" is a library that only produces innovative materials. Currently, there are more than 10,000 in the library. A variety of innovative materials from all over the world;
The material library is independent of material vendors, so as long as it is innovative material, it can be included in the library without any charge. Material dealers may charge money, which in turn may require payment from users;
Thirdly, Lianlian has 6 international exhibition halls around the world, including Paris, Seoul, South Korea, Brussels, Zurich, etc. Share data from the material library. Therefore, Lianlian has six professional teams around the world working together to conduct research on new materials.
Because I have studied parametric design, I taught parametric design courses at Tongji University for three years, and my research direction is "How to bring smart manufacturing to the field of architecture and interiors", so we have created a maker space to bring 3D printing, VR/AR, or some smart manufacturing tools to designers. Our library is currently basically used by equipment and proofing covered.
When making many materials and products, we not only serve B-side customers, but also need to understand what consumers think, so we made a store construction and C-side A bridge between customers to study retail methods
This year’s Design Shanghai, for the first time, Lianlian changed its identity from an exhibitor to an organizer, creating a new The material and application exhibition area allows designers to discover that the end users of materials and design are actually very close and do not need to be separated. For example, the design exhibition should be at the Milan Expo, and the materials exhibition at the Construction Expo. Instead, the most cutting-edge The materials are all put on display in Design Shanghai.
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The rationality of the existence of artificial intelligence
The development of new materials is not as fast as expected. Some new materials may take five years from research and development to entering the market. Ten years or even a hundred years, so the analysis of materials trends in 2020 cannot be limited, but more of a practitioner's observation of the materials industry.
The first trend is called "Virtual Reality" or multiple realities. Ali Future Hotel is a place where you not only live in virtual life, but also experience the physical world in real life.
The second trend is the ubiquitous "Big Health". Both designers and material manufacturers understand that "health" The importance of "environmental protection". What changes will happen to human life in the next few decades? In addition to "big data" and "artificial intelligence", there is also "biodigitization" and how to combine nature with the electronic world.
Artificial intelligence has become ubiquitous in life. After scanning your face at Alibaba Future Hotel, a lot of data may have been It has been collected. If I open Taobao, the things I like may already be pushed.
Although China’s artificial intelligence is already very advanced in the field of e-commerce, in the United States or globally, Artificial intelligence is still a relatively controversial topic. Many people are wondering whether it is better to be controlled by intelligence or not. Where should the control power and boundaries of artificial intelligence be? Some people even think that the existence of artificial intelligence is actually an invisible prison, because someone is monitoring you all the time.
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Where will material space go in the future
Everyone in the current generation of Millennials is a head-down type. Whether on the train or on the road, there will be many young people paying attention to their mobile phones at any time. For such people, physical Does space still matter?
Today’s young people’s needs for space are changing. The more time you spend on your mobile phone, the less time you have to experience the surrounding physical world. Therefore, it doesn’t matter how many expensive materials are used in this space, as long as it looks good. Many customers who want to create an “internet celebrity check-in place” will even They said it would be okay to use cardboard to build it up, but it was just for taking pictures anyway. So what does the future of matter actually mean?
Artificial intelligence has attracted people’s attention to biological numbers, data collection, data analysis, and then machine learning, including Some artificial intelligence can already analyze materials. But because of excessive digitization and excessive hijacking by virtual life, we will want to set up a new experience in the physical world and convince ourselves that the online world is so fun, why should I stay in the physical world.
China is now an over-consumption society. Material life is very rich. There is no need to wait for Double 11 or Black Friday. It is available all the time. There are businesses doing promotional activities, including the endless emergence of various international fashion weeks, so the world's pursuit of material desires is still endless, and what has this endless desire led to? The tragedy of shared bicycles such as yellow bikes is due to the excessive accumulation and excessive consumption of capital.
Like UNIQLO is already doingUsed clothes are returned to the store for internal recycling, and for things like fur, major brands have already banned the use of leather. Nowadays, there are Buddhists born in the 90s who love sports and want to know their own health status. They want to know the ingredients of the things they eat, use and play, and whether the health indicators of their living environment have been met. Human beings want to manage their own health and manage their own health. In a good environment, including office environments, more and more companies are paying attention to what materials their desks are made of. This is a general trend.
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Interpretation of future new material trends
During this year's Milan Design Week, Japanese design masters designed an installation "Breeze of Light", with the materials used on it It is an innovative material called "polarizing film", which is generally used on TVs and screens. It will reflect different colors when it comes into contact with light. Because the film is very thin, it will be affected by the wind caused by people walking around. It generates vibration, and the vibration will reflect the light, thus making the device come to life.
There are also some new technology products at Milan Design Week, such as a lamp with the upper part and a lower part It is a speaker product, which means that the products in the future space will become more and more versatile and will combine smell, sound and light. The golden ratio is the most beautiful ratio and also represents the best way to refract sound. A designer used the golden ratio to design a speaker to spread the sound better.
More and more materials are beginning to enhance experience and interaction, and are designed to collect people's emotions and feedback. Composite materials that may seem ordinary may be It combines touch, smell, etc. to retain people's experience in real life.
The chairs at the Milan exhibition that look very technological are actually made of traditional Japanese tatami mats. It looks like metal, but when you touch it up close, you will find that it is a soft and warm material. Therefore, this future design concept actually pays more attention to the interaction between people and materials.
Another trend is "environmental protection". There is a famous installation at Milan Design Week this year. Although the interior is It uses ceramic pieces, but the glaze on the surface of the ceramic pieces comes from industrial waste. The designer uses materials to illustrate the problem of industrial waste remains. There are also shoes made from discarded fabrics and furniture made from recycled plastic.
In the future, society may gradually enter an era of producing less and less, but recreating more and more. Because continuous production will produce useless things, only by stopping production and starting to reengineer can we enter a truly environmentally friendly era.
Glasses, speakers and tables made of recycled plastic
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Application of new materials in homes< /p>
Share a responsive kitchen. Although it looks like a marble slate, it can be connected to many electronic products. Moreover, there is a scale on the table that can weigh the food, it can be heated and charged at the same time, and it can have a sink. Stone can also become thinner and softer. Therefore, in the future, many electronic products will begin to be combined with soft materials and become more and more like household items.
The third trend is "technology combined with biology". For example, a living material library can simulate and display how many bacteria there are in the kitchen in real time when cooking in the kitchen. There will also be lamps that rely on bacteria to generate electricity, and bacteria and algae to make ink. Brands including Nike have begun to use some biotech materials, such as fabrics made from spider silk. In the future, there will be leather made from mushrooms to replace real leather. There is also self-healing concrete, where some bacteria can combine with water and air to grow and repair cracks.
Lianlian hopes to continue to shine in the interior design industry in the future, because this industry needs some innovative power.
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In 2018, the China Design Open Class jointly sponsored by Asia Ceramics and Sina Home led nearly a thousand designers Find the unique soul of the city in 7 cities across the country.
In 2019, Asia·China Design Open Course once again started a new journey, striving to explore new contemporary Chinese residences. Architecture and design triggers discussions about art and culture, and explores the different cultural characteristics of each city from the perspective of local designers, looking for the most innovative and representative designers in each city to bring unique sharing .
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