If it weren't for this event, Brother Chan might never have had the chance to visit a city that was as far away as a dream.
On July 8, Brother Chan took the airport bus from Foshan Xiqiao Bus Station to Guangzhou Baiyun International Airport early in the morning, and then took a flight from Guangzhou Baiyun International Airport to Kunming Changshui International Airport, and then got into a commercial vehicle at Kunming Changshui International Airport and traveled nearly 300 kilometers through the mountains and provinces, taking about 5 hours, just to go to a city to attend an event.
Crossing mountains and ridges, from Yunnan to Sichuan
This city is Panzhihua, the "Steel City" and "Sunshine Flower City" located in the southernmost tip of Sichuan (the only city named after a flower in the country, known as the "Flower City"). It is a city, and the city is a flower”).
This event is the Jinduo Ceramics "Tile Design China Tour Panzhihua Station" ("Tile Design China Tour") held from the afternoon of July 9th to the morning of July 10th. "Travel to China" Season 2 Second Stop).
Activity sign-in highlights
✎ The event has benefited designers a lot< /p>
The entire event is divided into two parts: the first part is a large designer salon, held at the local Jinsha Pearl Hotel.The main content includes speeches, forums, and dinners; the second part is a media meeting, held at the Jinduo Ceramics Panzhihua flagship store.
Large Designer Salon
In the large-scale designer salon on the afternoon of July 9th, Taiwanese design masters, heads and design directors of Yitai Space Design Office, Jinduo Ceramics "Tile Design" "China Travel & Jinduo Design Park" annual image ambassador Zhang Xianghao, Jinduo Ceramics Brand Deputy General Manager Yan Lijian, Sohu Focus Home National Deputy General Manager Xu Jun, Guangzhou Shenshan Design founder and chief designer Wu Shaoqun, Panzhihua Interior Designers Association Li Tao, design director of Chang & Jian Design Office, Yang Xiaoming, associate professor at the Art School of Sichuan Panzhihua University and member of the Sichuan Artists Association, Xiong Yong, president of the Panzhihua Building Materials Home Design and Decoration Industry Association, Zhang Jimeng, Panzhihua dealer of Jinduo Ceramics, planning and promotion of Jinduo Ceramics Cheng Xiaoli, department manager and planner of the "Tile Design China Tour", gathered together with hundreds of designer elites from Panzhihua and many places across the country, as well as some mass media and industry media representatives, to share the feast of ceramic tile art, space design, and life aesthetics.
Yan Lijian
Yang Xiaoming
Li Tao
Zhang Xianghao
Xu Jun and Yan Lijian delivered speeches, Yang Xiaoming and Li Tao gave speeches around the concept of "tile design", Cheng Xiaoli gave a speech on the theme of "Home·Design", and Zhang Xianghao "Full Design - Insights into the Future" gave speeches; Zhang Xianghao, Wu Shaoqun, Li Tao, Xiong Yong, Zhang Jimeng and Xu Jun jointly participated in the forum with the theme of "Discussing Tao in the Flower City and Encountering Beauty".
Forum
At the media meeting on the morning of July 10, guests such as Zhang Xianghao and Wu Shaoqun were interviewed by the media to answer questions that designers were concerned about but had no chance to raise.
Meet the mediaInterview (third from left is Wu Shaoqun)
The participating designers were very engaged in the speeches and actively asked questions in the forums. Brother Chan heard many designers say that participating in this event broadened their horizons and benefited a lot.
Participating designers listened carefully and asked questions enthusiastically
In fact, Brother Chan learned from the designers interviewed during the Xuzhou terminal survey of China Ceramics Network: designers participate in designer activities hosted by ceramic tile brands. First, You can get close contact with the design celebrities specially invited by the ceramic tile brand, broaden your horizons and increase your knowledge; secondly, you can increase your exposure and promote yourself and your design company; thirdly, you can further understand the ceramic tile knowledge and improve your knowledge of ceramic tile decoration. The application level of the main material.
Appreciation Dinner
Appreciation dinner: wonderful program< /p>
Thank you dinner: the happiest after winning the prize
✎ Design and brand management are all about accumulation< /p>
Zhang Xianghao shared many profound insights whether in speeches, forums or media meetings. He believes that human thinking is very complex, and all the cultivation around design is accumulated moment by moment, such as home (hometown, family, family ties), travel, food, clothing, housing and transportation, fashion, original taste, emotion, art, meditation, knowledge... The life composed of them is the source of inspiration for design and the foothold of works.
Zhang Xianghao
This impressed Brother Chan deeply. In May, he participated in Jinduo Tile’s “Tile Design China Tour·Haikou Station” (the first season of the second season of “Tile Design China Tour”). Station), special guest of the event, Hong Kong design guru and founder of Weislin Interior Architectural Design Co., Ltd., Liu Yiquan shared similar views. Zhang Xianghao said that designers should love life, abandon utilitarianism, and endure loneliness, which coincides with Liao Yiquan’s views. It is also consistent with what Cheng Xiaoli of Jinduo Ceramics said, “If you work hard, don’t ask about the harvest; if you do good deeds, don’t ask. "Future" has different approaches but the same purpose.
Cheng Xiaoli
Everything is interconnected, and the same is true for brand management.
"Youth 23, Jinduo starts again" - Zhang Jimeng, a Panzhihua distributor of Jinduo tiles, has been operating Jinduo tiles locally for 23 years. With the 23 years of continuous accumulation led by Zhang Jimeng and his team, Jinduo tiles have established a strong presence in the local area. It has accumulated a good reputation and has considerable performance, ranking among the many local ceramic tile brands.
To be honest, it’s not that Brother Chan doesn’t believe this situation, he just feels that in a small market like Panzhihua with a total population of just over 1 million and fierce competition among many ceramic tile brands, Here, it is really surprising to achieve such results.
Later, a friend who was doing business for a ceramic tile brand owned by another ceramic company saw the WeChat Moments message sent by Brother Chan and called Brother Chan directly and proactively. He said that he also knows Zhang Jimeng. Zhang Jimeng is a very thoughtful and good business dealer. He has many shining points worth learning from. When Brother Chan asked whether Panzhihua Golden Helmet led by Zhang Jimeng was relatively high in local performance, he corrected him, "What is more advanced? That is quite advanced."
Zhang Jimeng
From the words of friends, Brother Chan felt the brand accumulation and precipitation of Jinduo Ceramics in Panzhihua.
✎ Both design and brand operation require careful attention< /p>
At the media meeting, Sohu Xu Jun shared a key word: intention.
Xu Jun
Xu Jun said that the PPT of Zhang Xianghao’s speech was as long as 500 pages, which reflected his intention and attention to his trip to Panzhihua. He also said that before Zhang Xianghao left Taipei for Panzhihua, he sent a message to WeChat Moments: "Panzhihua, I'm here!" This also shows that Zhang Xianghao cares about this trip.
After listening to Zhang Xianghao’s speech, everyone found that his PPT did have more than 500 pages. Moreover, the theme and specific content of his speech were very different from what he had previously shared in Jinduo Tile’s “Tile Design China Tour”. This further shows that he treats every call for designers and Jinduo Ceramics with great care.
Zhang Xianghao said that if he only treats attending an event as a catwalk and does not devote himself to sharing and communicating, it goes against his principles of life. Since you want to do something, you must do it well. No matter what you do, this is true, especially when it comes to design.
Media meeting
As soon as the media meeting is over, Brother Chan and other media people will go back to Foshan.
From the details of how several Jin Duosi saw off the media people, Brother Chan saw the word "careful" and was deeply moved again. First, Zhang Jimeng, the head of Panzhihua Jinduo, is very attentive. From judging whether he will miss his flight if he rushes to the airport after lunch, to arranging lunch, to sending staff to drive Brother Chan and other media people to the airport, it makes people feel extremely considerate; It was a staff member at the Jinduo Ceramics headquarters who was very attentive. When Brother Chan and other media people were about to get on the bus, he asked one by one if they had brought all their luggage, which made people feel caring; thirdly, it was the person who drove Brother Chan and other media people there. The staff at Panzhihua Jinduo at the airport were very attentive. Along the way, he reassured everyone that they didn’t have to worry about missing the plane, while driving steadily and quickly. When they arrived at the airport, he found the most suitable location and helped everyone move it from the trunk. I unloaded my luggage and tried my best to keep everyone out of the rain. In the end, I stood there waving goodbye to everyone, which was touching.
All kinds of details vividly demonstrate Jinduo Ceramics’ intention to operate the brand from the side.
Activities are an important carrier of brand marketing. With the successful launch of the "Tile Design China Tour" in Panzhihua, Jinduo Ceramics once again reflects 26 years of brand ingenuity.
Activity group photo
... Based on products and using design as a link, Jinduo Ceramics, which has the reputation of "the originator of polished tiles", has excellent product quality and is determined to innovate and change, is through "Design-driven marketing" aims to "deeply cultivate channels and connect users".
Looking forward to the next stop of Jinduo Tile’s “Tile Design China Tour” to be even more exciting!
(Author: Chan Can)
