Design Entrepreneurship Heroes Meeting
September 17-20
Wanda Reign Hotel Wuhan, China
△Pema Dorje | Tan Si | Dai Kun | Liu Wei | Deng Bin | Yin Yamin
6 teachers | 4 days and 3 nights
Five major course modules | 96 hours of ideological collision
Five compulsory courses for designers to start a business
"China Design Star·Star Academy" is a leading domestic "knowledge learning" empowerment platform for young designers created by Guangzhou Design Week and Xinzhongyuan Ceramics in 2018. Through online courses, offline training, study tours and other forms, we build a three-dimensional knowledge system and focus on cultivating young design talents with innovative thinking and international vision. Currently, 400+ designers have participated in offline courses, 23,750+ people have taken online courses, and 5 million+ online learning traffic for promotion competitions.
From September 17th to September 20th, Star Academy will build a design entrepreneurship hero meeting in Wuhan. For the first time, it will target the design entrepreneurship crowd and take advantage of the five basic dimensions of cognition, pattern, ability, efficiency and literacy. Clear knowledge and excellent skills, combined with core course training + online audio-visual training + on-site study tours with star instructors + on-site observation of star election campaigns, to three-dimensionally build the knowledge structure, capability system and circle resources of Chinese young designer design CEOs. Provide compulsory course guidance for young designers to start their own businesses, helping every design entrepreneur to become a disruptor of the times.
Three-dimensional CEO knowledge structure
As early as 3 months ago, the organizing committee did a lot of work to comprehensively list N knowledge and abilities that designers should have to start a business, and launched a survey among hundreds of designer communities and thousands of designers. and interviews.
The results show that: business thinking, brand strategy, management innovation, design learning, and self-transcendence are the five core modules that young designers are eager to master in the process of starting a business. Because the course content of this Entrepreneurship Heroes Association involves a full-chain perspective in the field of design and entrepreneurship, it is more profound and holistic than other courses. To this end, teachers also dig into multiple dimensions and polish it in depth, striving to build and improve system capabilities for each student.
Course 1
"The New Business Logic of Boutique Cultural Hotels"
Instructor: Pema Dorje
Former CCTV documentary director resigned to open a B&B in Tibet? To create the most influential and popular B&B brand in China? Is it emotion or business that motivates him?
Behind all emotions, strong business thinking is needed to support it. This time, Pema Dorje will teach for the first time, deeply analyzing the core and essence of Songtsam model, from site selection to operation, from positioning to layout, from concept to practice, why Songtsam has become the "legend" of China's boutique cultural hotels. ?
Pema Dorje, Chairman of Songtsam Tourism and Resort Hotel Group, spent 19 years building 10 boutique hotels featuring Tibetan culture, using Boutique Mountain Residence as a platform to travel across the globe, creating the first "hotel+" "tourism" model, opened up the Shangri-La Ring Line and the Yunnan-Tibet Line, and became the first hotel in China to sell rooms through travel. At present, the room revenue contribution driven by Songtsan Travel has accounted for more than 70% of its total revenue... Pema Dorje's successful practice has brought great benefits to the industry.Comes a whole new perspective and revelation.
Course 2
"Design Company Positioning and Brand Growth"
Instructor: Tan Si
If you want to say that apart from design, what designers are most concerned about right now is brand strategy and marketing. As a young design company, we want to quickly gain a foothold and be recognized and accepted in this era of flat information. So, the first step is to find the right position.
Tan Si, known as the "corporate designer", will start from the brand strategic dimension and analyze the positioning of individual designers, companies, and each project from fundamental issues to help brands solve problems that arise during the growth process.
Course Three
"Huawei Management Methods—Effective Motivation of Creative Talents"
Instructor: Deng Bin
Talent management is the biggest confusion faced by young design companies today. As we all know, Huawei's management is world-class. This time we are very honored to invite a former Huawei management strategist to share how he managed an army of hundreds of thousands! This time, he will provide professional empowerment sharing on the management and innovation of design companies.
Deng Bin, former Director of Corporate Planning and Consulting of Huawei China. A member of Jiusan Society, he has been tracking and studying the growth logic of new economic enterprises for more than ten years. He has worked for Huawei for 11 years and is one of the main founders of Huawei's corporate consulting business. He has served as a management consultant to the chairman of many medium and large enterprises.
Course 4
"Research on High-end Housing and Color"
Instructor: Dai Kun
To run a good design company, professional ability is the most indispensable module. Color is the primary visual language in space design. Behind every color decision is the comprehensive application of knowledge from psychology, behavior, sociology and other disciplines.
This time, "authoritative color expert" Dai Kun was invited to focus on practical, beautiful, and economical design concepts, starting from design works, and conducting real-life case teaching, diagnosis, consultation, sharing, interaction, problem-oriented, and interactive learning, etc. Give in-depth lectures.
Course Five
"Future Housing Industry Research and Development"
Instructor: Liu Wei
At the same time, this Entrepreneurship Heroes Meeting will also provide an in-depth experience on the refinement of the entire residence. We will go to the "6,000-square-meter China Residential Refinement R&D Center" in Wuhan by Liu Wei, the "master of China's residential fine decoration system design", where you will see that in the future, China's residential buildings will be realized just like products and cars.
Liu Wei, founder and art director of Miaowu (China) Architectural Decoration Group. With nearly 20 years of rich experience in interior design, home design, furnishings and accessories, and art consulting, he is committed to developing the real estate business and has made outstanding achievements and contributions in the residential industry. It has been jointly designed with internationally renowned design firms in the United States, Italy, Japan and other countries for many times, with projects covering many cities in Singapore, Hong Kong and mainland China.
Module 6
《Leader Charm》Power: Business Speech and Expression》
Instructor: Yin Yamin
We who focus on design, have we ever encountered these problems: Facing Party A, we are unable to explain our advantages? Are you unable to have charisma and appeal when facing your subordinates? Faced with doubts, often unable to think, unable to convey what you mean?
This time we specially invited Yin Yamin, three-time China Golden Microphone Gold Award winner and former host of CCTV's "News Investigation", to focus on the characteristics of entrepreneurial talents, through the most rigorous logic and the most understandable way, the most core The expression skills help everyone quickly become a master of public speaking.
Registration Instructions
Basic requirements for admission:
1. The applicant has 5 or more years of full-time work experience;
2. The applicant is a manager of a small or medium-sized design company or a general home furnishing brand enterprise manager.
Course time: September 17-20, 2019
Course location: Wanda Reign Hotel, Wuhan, China
Course fee: 6980 per personYuan/person; 2 people 6580/person; 5 or more people 5980 yuan/person
*There are only 99 seats available nationwide, while supplies last, and no registration pool will be added.
(Enterprise contribution)
