Opportunity
Crown-bead terminals are booming again
In April, everything recovered, flowers were blooming, and work and production resumed across the country. Facing the new normal of business after the epidemic, Guanzhu Ceramics Headquarters and dealers across the country work together to actively explore marketing innovation models! It has successively launched the "National Trend is Coming, Action to Benefit the People" offline regional linkage in 12 provinces, "Trendy Brand Live Broadcast" online regional linkage in 9 provinces, and multiple nationwide live broadcast training empowerment courses. The new strategy under the new normal can effectively help major stores across the country attract customers and promote transactions. At the same time, it also encourages Guanzhu family members across the country to achieve overtaking in the new opportunity period of the market!
Offline regional linkage
The national tide is coming, actions to benefit the people
As the flow of people in major building materials markets gradually recovers, from April 8th to April 25th, the "National Tide is Coming, Action to Benefit the People" will be held in Guangdong, Shandong, Anhui, Liaoning, Heilongjiang, Shaanxi, Xinjiang, A large-scale promotional event in 100 cities and 1000 stores in 12 provinces including Gansu, Ningxia, Qinghai and Inner Mongolia has been launched.
The Guanzhu marketing team forms a publicity matrix with the help of the self-developed Jiashijie full-link marketing platform and major self-media platforms to help dealers generate huge publicity potential at the terminal, inject a boost to terminal retail, and assist terminal stores Open up sales, enhance confidence, and achieve great results in the offline market!
Similar event posters
According to incomplete statistics, this offline collaboration has achieved more than 10,000 orders. I believe that under the guidance of the headquarters’ marketing strategy, dealers will have more confidence in facing the severe market environment, jointly fight for the market, and grow against the trend!
Online regional linkage
Trendy brand live broadcast
Taking advantage of the live broadcast, the Guanzhu marketing team organized nine provinces in Jiangsu, Zhejiang, Shanghai, Fujian, Jiangxi, Beijing, Tianjin, Hebei and Shanxi from April 13th to April 25th, divided into East China The three major theaters of Jiangxi District, Jiangxi District and North China District conducted online live broadcast activities.
Through "webcasting" and "online shopping", consumers can comprehensively and intuitively understand product features and advantages without leaving home, enjoy a higher quality of life at preferential prices, and also make the epidemic During this period, consumers will shop more conveniently, efficiently and safely.
On the night of the live broadcast event, more than 1 million people watched the live broadcast in the three theaters at the same time. The owners watched the live broadcast without leaving home. They not only explained online home decoration, mainstream style matching and other popular home decoration trends, but also live broadcasted a tour of the showroom. , grab red envelopes and draw luxurious prizes.
This live broadcast event, watched by more than 1 million owners, has achieved more than 10,000 orders online and offline. The Guanzhu marketing team has built a new traffic channel for terminal stores in the form of online live broadcasts, making customer acquisition information more accurate and customer acquisition efficiency more efficient, helping terminal store retail to accelerate its return to the right track.
Online live training empowerment
Restart growth and empower terminals
In early April, Guanzhu teamed up with Sihe Consulting to tailor 13 courses for terminals, empowering terminals from the four dimensions of store drainage, customer lock-in, transaction, and conversion.
Hello, Star Anchor
With the disappearance of the live broadcast bonus period, primary forms will encounter bottlenecks, and live broadcast activities will have higher and higher requirements on terminals. Stores will need to organize live broadcast activities systematically. The Guanzhu marketing team will provide some Excellent dealers tailor-made "Hello, Star Anchor" - Guanzhu Ceramics Terminal Live Broadcast Expert Training Camp, allowing them to take the lead in seizing the blue ocean of online marketing, thereby bringing consumers a more realistic sense of participation experience and thorough linear flow.
Douyin operation special training
At present, Douyin has become an important position for brand public domain drainage, customer acquisition, and exposure. On April 20th and 24th, Mr. Ouyang, the vice president of Foshan E-commerce Association, and the senior operator of Douyin’s official video were specially invited Teacher Lin Jiale shared "Douyin In-depth Operation and Diversion Customer Acquisition Techniques" and "Creating New Marketing Attraction" for service providers across the country.-Douyin Short Video Operation Improvement", a total of more than 15,000 people studied online at the same time in the two empowerment courses.
One of the guests
Guanzhu Graphene Intelligent Control Heating Tile Product Training
From April 27th to April 30th, Guanzhu Brand focused on the research and development purposes of graphene heating tiles, product value and after-sales service, helping terminal dealers to establish the concept of graphene heating tile products from scratch. , initially master the sales skills of products, and be able to standardize the copy and implementation of functional demonstration methods and after-sales services.
In order to improve dealer marketing service experience and end-user reputation, the Guanzhu marketing team has deployed a marketing service team of more than 100 people around dealer customers. In the future, it will continue to carry out national linkage, regional linkage, opening promotions, anniversary activities, and situational marketing. Help terminal dealers grow through various offline marketing activities and online empowerment courses such as , charity activities, foremen activities, and designer activities.
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