Your private space, Brick Home, comes into being!
On the morning of September 5, a product launch conference on the selection of wall tile materials was held at the Lion Ceramics International Expo. Liu Bao, chairman of Lion Group, said that after the epidemic, the building ceramics industry is gradually entering a new era: consumer concepts are becoming more rational, and personalized products have become a necessity. Based on this, Mingyu Ceramic Technology relies on the leading technological advantages in the interior wall industry to reach cooperation intentions with domestic first-line design brands and imported brands, and strives to launch healthier, more personalized, more beautiful and safer bathroom wall decorations Board---C Weiyan board.
“Let us re-understand bathrooms and let the industry re-understand bricks for walls.”
After nearly half a year of market research, interviews and four-dimensional survey questionnaires from consumers, dealers, designers and brands, Mingyu Ceramics Technology conducted a survey of the entire ceramic tile industry at this super product launch conference A new appeal was made.
Questions about the soul of choosing bricks for walls
Self-interest or altruism?
" The shrinking production capacity of interior wall tiles and the decline in terminal sales share have become an indisputable fact. Floor tiles cut onto the wall rely on the all-ceramic features to easily convince consumers and quickly seize the share of interior wall tiles. Later, the mid-board also uses the all-ceramic feature to further seize the share of interior wall tiles. The high absorbency of interior wall tiles has become a fatal weakness for shopping guides.
Analysis of survey results: The market position of wall tiles continues to decline
The trend of interior wall tiles gradually withdrawing from the mainstream of wall tiles is obvious, becoming the second choice product for wall tiles. The market share is declining year by year, becoming the first choice of low-end customers or low-budget customers.
CurrentlyThe district and county-level market is delayed, and interior wall tile sales still account for more than 50%. This trend will continue to spread in the district and county market in the future.
Domestic first- and second-tier brands have adjusted their product strategies and reduced their interior wall product lines, retaining some conventional ordinary craftsmanship interior wall tiles to mainly meet the selection of engineering (finished decoration) channels and low-end retail channels.
Consumers' attention to wall tiles has declined, and terminal guidance tends to be universal for walls and floors (floor tiles on walls).
The national production capacity of interior wall tiles is shrinking rapidly, and some first- and second-tier brands have given up on self-production and are seeking OEM cooperation
“The better we understand the market and users, the less panic we have.” After clarifying the current situation of the interior wall tile market, we still clearly understand that wall tiles have a different relationship with mid-board and floor tiles. The clear difference, especially in terms of craftsmanship, texture, color and design performance, has irreplaceable advantages
Recognition
What the market should do:
It is understandable and necessary to use all-ceramic for floor products. Is it necessary to use all-ceramic for wall products?
Porcelain tiles are enough on the wall, why should we fully recommend all-ceramic floor tiles on the wall? Is overselling appropriate?
Have you considered the formaldehyde pollution caused to consumers by using tile adhesive on floor tiles and walls?
Why do developed countries in Europe and America always use porcelain tiles for their walls? Are they not as smart as us?
Terminal pain points: Floor tiles on the wall, traditional interior walls, and mid-boards. What are the differences? Clay tiles are completely sufficient for walls, why use all-ceramic? How do you make money with a high degree of homogeneity?
Channel Pain Points: As designers’ channel share continues to increase, the demand for differentiated design materials is growing, and floor tiles, tiles, and mid-boards are plagued by a high degree of homogeneity
Through constant reflection and analysis of pain points, we found the answer in the altruistic business philosophy. Profit-driven and oriented to improving unit value. This is the huge contradiction in the current market. After ignoring the user's health, economy, appearance, quality and other interests, brands and dealers have gained higher profits, but consumers have to bear more Decoration costs (auxiliary materials, processing, paving costs and purchase of ceramic tiles).
EU Private Space Product Beauty Institute
Your private space, Brick Home, comes into being! With users at heart, EU private space product Yan Institute redefines wallsBrick’s mission, vision and product values.
C Wei·Yan Ban
A super product, triggering an industry revolution
EU Private Space Products Yan Institute's first product - C Wei Yan Board, a super product born for altruism and a new choice for private spaces.
Space positioning: Private space exclusive
Channel positioning: the first choice for high-end designers
Good looks:
Make face plates with luxury standards
Color, texture, multiple craftsmanship, personalized design style;
Healthier:
Healthy purification technology
Gold has high water absorption and efficient adsorption, refreshing and purifying
Negative ions continuously release and decompose harmful gases such as formaldehyde to zero, rejecting air pollution and protecting private space;
Deep bacteriostasis and sterilization, 24 hours a day, 96% efficient antibacterial protection.
More environmentally friendly
Cement mortar paving, zero formaldehyde in the whole process, no tile adhesive required, no formaldehyde and more environmentally friendly.
Safer:
The new green body material formula has the golden density of the green body. After being fully soaked, it can effectively bond with wet cement mortar and become stronger. The bionic back pattern design makes the adhesion stronger and safer.
400*900: Standard sizes 800*800 and 900*900 for cutting and mounting on the wall; and imported ceramic tiles 450*900;
400*1200: Standard size 600*1200 on the wall;
The underlying logic of C Wei·Yanban innovation
Focus: Products focus on appearance and function; space focuses on bathrooms; channels focus on designers;
Creation: A new species of wall tiles - C Wei·Yanban, relying on the foundation of interior wall tiles, creating new categories and creating the second growth curve of the interior wall tile industry;
New Era Bathroomism
Cognitive changes in the bathroom
The identity of the bathroom is changing. It has become my buddy, my best friend, and my safe haven.
Closer than my best friend, witness my joys and sorrows
Stronger than an old man, he knows my ups and downs
Mingyu Technology
Industry Mission
Be responsible for users, speak out for wall tiles, and let more wall tile companies participate in interior wall tile product innovation and process research and development. Let more families use craft interior wall tiles with zero pollution, high appearance and value for money in their private spaces;
I will expound my basic thoughts on these major issues without any scruples, driving my small stake into the torrent of the times. ——The beginning of Kazuo Inamori's "Living Method"
(This article is provided by the enterprise)
