On the morning of October 17, the "Cross-border New Force·Sharing New Rock Value" Shenghua Enterprise's 2021 rock slab new product launch conference was grandly held at the headquarters of Shenghua Enterprise. Zhang Mijing, managing director of Shenghua Enterprise, Li Jun, general manager of Shenghua brand sales, and Zhou Yiping, general manager of Williamton brand sales, attended the press conference. More than 40 pan-home mainstream media came to the press conference to talk about the brand strategy upgrade. , new product releases, jointly witness the important moment of sublimating the enterprise.
Shenghua corporate leaders & media group photo
Hard-core power·open up the "rock" world
In 2020, slate has become a new trend leading the development of the industry. In early July 2020, the first phase of Shenghua Enterprise's two fully intelligent slate production lines was officially put into operation. In addition, System equipment imported from Italy will be on duty in early November, and by the end of this year, four production lines will be producing simultaneously. Shenghua Enterprise invested hundreds of millions of yuan to build an intelligent slate production line and introduced internationally advanced production equipment, such as the Italian System large-scale press with over 10,000 tons, the first domestic System 20-channel large-volume inkjet 600DPI high-definition printer, etc. Large-scale production equipment, aggregate domestic and foreign resources, introduce international advanced technology and emerging healthy materials, promote the research and development of new slate products, and create high-end slate products. This also marks the arrival of the slate era of Shenghua Enterprise, realizing a gorgeous transformation from "bricks" to "slabs".
Conference site
At present, the thickness of Shenghua Enterprise's slate products are mainly 9mm, 12mm, 15mm, and 20mm, and the specifications are 530x800mm, 800x1060mm, 800x2600mm, 780x2620mm, 1200x2400mm, 1200x2700mm, etc., which can be used in dining tables, coffee tables, sinks, stairs, and Islands, kitchen countertops, wall and floor coverings, etc. are very versatile and flexible. By the end of 2020, it is planned to produce 3mm and 6mm slate products, which can be directly used for exterior walls, cabinet doors, wardrobe doors, refrigerator doors, etc., to achieve diversification of cross-border applications., it is also a good opportunity for Shenghua Stone Slabs to enter the market and quickly occupy the profitable highlands.
Li Jun, General Manager of Shenghua Ceramics Brand Sales
Zhou Yiping, General Sales Manager of Williamton Ceramics Brand
Built a new slate display area to inject new fashion elements into home life! Different splicing methods are used to display life scenes. The balance of material color texture and line area gives the space vitality. It is a slate exhibition hall that coexists with beauty and technology. It is a sublimation enterprise!
Grasp the pulse of the times and create a new era
2020 is the first year of transformation for Shenghua Enterprises. The development of new products has ushered in a new era, and the slate display area of the headquarters has debuted with a new image. Grasping the pulse of the times, investing heavily in high-speed rail advertising, and cooperating with Tencent Home Furnishing's authoritative media platform, the strength of the brand promotion matrix comes to the fore, which is another iconic promotion of Shenghua Enterprises in advertising and marketing.
Plan according to the situation, act according to the situation, and act according to the situation. Shenghua Enterprise strengthens the promotion of new media channels, Douyin online live broadcast, and uses a new brand marketing model to achieve cornering overtaking in traditional industries. The brand builds momentum in an all-round way, promotes youth marketing, and opens online and offline marketing models! The National Douyin Challenge #生活DOU is launched by Shenghua Enterprises. Participate in the topic and you will receive a disposable medical mask and a chance to win a 5G Huawei mobile phone. Give away generous gifts and serve the public with ingenuity!
Marketing innovation·New brand upgrade
Li Jun, general manager of Shenghua Brand Sales, mentioned at the new product launch conference that the economic situation, industry environment, user needs, terminal marketing, etc. have all changed in 2020. Shenghua Ceramics focuses on brand strategy and keeps up with the market. At the same time, the marketing strategy has been completely upgraded, spending heavily on high-speed rail advertisements, highway advertisements, and wall advertisements to fully penetrate into villages and towns; it has cooperated with Tencent Home Furnishing's authoritative media to enhance brand awareness. In terms of terminal development, terminal sales will be empowered in terms of sales network layout, construction of specialty stores, terminal operation and management, and internal team improvement. At the same time, we will support terminal dealers, deepen channel development, innovate marketing, give full play to the advantages of the Shenghua brand, and achieve a breakout against the trend.
Media walking slate exhibition room
Gathering momentum for a win-win situation·New forces in affordable luxury
The industry reshuffle is accelerating, which presents both opportunities and challenges. Zhou Yiping, general manager of Williamton brand sales, mentioned that Williamton Ceramics will take "cross-border new forces and share new rock values" as the theme of this rock slab new product launch conference, emphasizing that in the future Williamton Ceramics will use rock slabs and large-size products Reshape the matrix to create international affordable luxury products and become a high-end ceramic tile brand that is affordable and accessible to users. Products and services are the foundation of every brand. In the future, Williamton will focus on brand strategy, product research and development, and advertising to promote better brand development. The 2020 Shenghua Enterprise Slate New Product Launch Conference ended successfully with the new products shining and building consensus on brand development. In the future, Shenghua Enterprise will continue to deepen its brand image and product system, and use the development pace of win-win for manufacturers and marketing innovation to achieve leapfrog growth in the new industry track.
