On October 22, the "Smart Gold, Policy for the Future" Gold Medal Asia Tile Key Dealers Summit was successfully held at the Gold Medal Asia Tile headquarters.
The chairman and president of Gold Medal Enterprise, the Vice President of Marketing of Gold Medal Enterprise, the Vice President of Production of Gold Medal Enterprise, the Director of Product R&D Center of Gold Medal Enterprise, the General Manager of Gold Medal Asia Tile Department and other leaders and key dealers attended the meeting to discuss the changes in the market face to face. and response measures to jointly plan a new development blueprint for Gold Medal Asia in 2021.
Smart Gold: 2021 Brand Strategy Concept
In the morning, share the 2021 brand strategy concept.
Mr. Fu, Vice President of Gold Medal Corporate Marketing
Mr. Fu, Vice President of Marketing of Gold Medal Enterprise, delivered a keynote report on "Breakthrough". At the meeting, Mr. Fu analyzed and shared the marketing data of the gold medal Asian brands from January to September 2020, and made strategic ideas for 2021. As of September, Gold Medal Asia's overall performance has grown, and the sales of high-value, high-profit products - mid-board and rock slabs have continued to grow steadily, which has improved the brand's terminal competitiveness and made Gold Medal even more profitable.
Mr. Fu said that in 2021, we will focus on the goal of "rebuilding a gold medal Asia in two years", build a brand moat from the four aspects of product, channel, price, and marketing fission, establish a customer-centered service system, mutual trust, interaction, and cooperation Win-win.
Mr. Tan, General Manager of Gold Medal Asia Tile Department
Mr. Tan, General Manager of Gold Medal Asian Ceramics Department, gave a keynote speech on "Sustainable development is what is appropriate". Mr. Tan first analyzed the current status of the industry and said that in the face of a complex and ever-changing market environment, terminals must take the initiative and seek changes, especially in channel construction. Products are the core of competition. At the meeting, Mr. Tan also explained in detail the 2021 product plan of the Gold Medal Asia Tile Department, and will continue to hold high the sword of slate to seize the mid-to-high-end channels and occupy the mid-to-low-end market.
Strategy for the Future: 2021 Strategy Seminar
In the afternoon, a 2021 strategy seminar was held.
At the strategic seminar, key dealers jointly discussed in depth the brand product structure planning, logistics and services, terminal store operations, etc. around six major topics. Everyone spoke freely, expressed their opinions, and put forward various constructive suggestions. plan as one of the important basis for the company to make relevant decisions in the future.
Luo Dong, Chairman and President of Gold Medal Enterprise
In the concluding speech session, Luo Dong, chairman and president of Gold Medal Enterprise, also made instructive speeches on six major topics, and expressed that under the current great changes, he hoped that Gold Medal Asian brand manufacturers would join hands to lay a solid foundation and keep pace with the times. Go forward and create a bigger sky belonging to Gold Medal Asia!
2020 will bring unprecedented changes in a century, and we will move forward hand in hand!
In 2021, we will work together to develop together and create a win-win situation and brilliance together!
