498.2 billion! This is the finalized transaction volume figure for Tmall Double 11 in 2020. "Double 11" enters its 12th year. From more than 50 million yuan to nearly 500 billion yuan, the transaction volume of Tmall platform alone has surged tens of thousands of times... Through the window of "Double 11", China's consumption has been witnessed to the world. of great vitality and potential.
As an important part of China's economic development, the legendary story of "new retail" in China's ceramic industry is also unfolding - China's leading ceramic tile brand Nobel Ceramics, during this year's Double Eleven global shopping carnival season, accumulated sales of The ceramic tile area reaches 1,000,000㎡+, which is equivalent to the area of 4.76 Bird's Nest Stadium. Successfully won the first place in the sales volume of "Home Decoration Main Materials" category on Tmall Double 11, and won the first place in the sales volume of "Wall and Floor Materials" category on JD Double 11 (Data source: Tmall Business Consultant and JD.com wisdom). From brand, sales to service, we have created a new miracle in the ceramic industry! Six crowns in six years is the highest praise given by consumers to Nobel Tiles.
▲Battle report ranking data comes from Tmall Business Consultant and JD.com
This year’s Double Eleven, Nobel Tile seizes the opportunity, meets the challenge, maintains the spirit of innovation and exploration, actively embraces and adapts to changes in marketing, cooperates with Taobao, Douyin and other live broadcast platforms, and cooperates with "Douin City" "Beautiful Life Festival" combines across fields to reach all consumer groups; as a pioneer, it completed a cross-field and multi-circle "music show", setting a precedent for cross-border marketing in the ceramic industry; it also brought together Douyin+ for the first time The three parties of media + brand cooperated in an all-round way to create a strong live broadcast lineup of Douyin experts, and launched the first cross-border variety show of rock slab food in the ceramic industry, setting an example for the ceramic industry's cross-platform multimedia live broadcast on the entire network.
Nobel Ceramics has always taken "technology to achieve fine beauty" as the starting point of exploration, constantly extending its application fields, and developing a slate application system of "high appearance, high performance, cross-border outing, and customization of a better life", and has cooperated with Masters in various fields cooperate to create a home furnishing section to provide every user with a healthier and higher-quality home life, so that every user can gain exquisitePleasant life experience.
As a leading brand in the home decoration and building materials industry with high standards, warmth and humanistic care, Nobel Ceramics collaborated with Douyin’s annual blockbuster IP “Douin City Good Life Festival” during the Double Eleven event. Combining fields, joining hands with "2020 More than West Lake Music Festival", we will welcome an audio-visual party with thousands of the most in-depth young people. Through cross-field combination with music, we will convey to young groups the concepts of eco-environmental protection, health and sophistication.
The shining appearance of Nobel Exquisite Life Pavilion at the music festival has pioneered Nobel's slate application system of "high appearance, high performance, cross-border emergence, and customized good life", and established the Nobel ceramic tile brand and The emotional connection between young consumers who love music has become a home decoration brand favored by many young consumers who advocate themselves and have independent personalities during Double Eleven.
Can you imagine the dazzling sparks that will come out of these unrelated “cross-border” internet celebrities coming together?
On October 31, the first cross-border live broadcast of rock slab gourmet food "Rock Food·Customized Future" created by Nobel Ceramics in the building ceramics industry was officially launched on well-known media platforms such as Douyin, Sina Home, Sohu, Fangtianxia, etc. The simultaneous live broadcast on the Internet aims to reach the young consumer group and convey to consumers the concept of eco-friendly, healthy and refined life.
Nobel Ceramics takes "updated technology, better ceramic tiles" as its concept, starting from details such as food-grade healthy surface, high temperature resistance, scratch resistance, etc. to contribute to modern healthy home life.
The opening of "Nobel Rock Food Restaurant" is not only a cross-border live broadcast of rock plates, food, and variety shows, but also a sample of "exquisite life" for consumers. This exquisite life show carefully created by Nobel attracted 2 million+ viewers across the entire network in just 2 hours, and was continuously exposed in more than 100 media and mainstream social platforms. . Behind the successful "out of the circle" is the application of rock slabsThe ultimate performance of the scene is the embodiment of the innovative spirit of Nobel Tile's brand.
In order to stand out from a large number of homogeneous brand live broadcasts, highlight brand characteristics and highlight the unique charm of products, Nobel Tile has made a new attempt on the road of brand live broadcasts.
Nobel Ceramics joins hands with well-known designers and home furnishing experts to use MR virtual space technology to create immersive live broadcasts on Taobao and Douyin platforms, breaking down the barriers between life scenes and shopping scenes, and sharing home decoration In between the design work, the products are introduced and functionally demonstrated to bring more refined life choices to consumers.
In this live broadcast, designers shared home decoration design tips in the MR virtual space scene, and conducted product introductions and functional demonstrations, providing multiple choices for consumers who pursue exquisite life. As a leader in China's ceramic industry, Nobel Ceramics' immersive live broadcasts on Taobao and Douyin have attracted great attention and demonstrated the brand's determination to create new channels to sell goods.
A viable enterprise, the direction of its efforts
It’s not just about fighting your way out of complex environments
More importantly, it requires the development of the industry
Bring trend guidance
As a leading ceramic tile brand in China
Nobel Tiles
In adhering to the corporate mission of "creating a healthy and high-quality life"
Relying on technological innovation to promote product R&D and upgrading
Strive to bring exquisite life experience to consumers
At the same time, we also actively embrace the latest scientific and technological achievements of the Internet
Promote the transformation and upgrading of China's ceramic industry with personal actions
In 2020, double crown honors will be added
It is a testimony of the power of a leading brand
It is also the most pertinent encouragement to China’s ceramic industry
