Wei Jie’s 10-year journey of building materials,
From bits to bits they become a river, with hardships and singing all the way.
Heze Oushenuo Weijie
In 2011, Wei Jiekai established the first ceramic tile wholesale point;
In 2014, we moved from a single wholesale point to an integrated retail and warehousing operation, and started cooperation on engineering projects;
In 2016, the ceramic tile brand was introduced and the store operation model started;
In 2020, he joined Oceano and began the operation and development of high-end first-line brands.
Today, please follow the reporter's transcript and walk into Wei Jie's "brick-moving" life.
Q: What industry were you engaged in before? Why choose to join Oceano?
Wei Jie: I used to be engaged in the construction and ceramics industry. I chose to join Oceano because Oceano has a high brand reputation, has software and hardware support such as Jukebao, 3D cloud design system, interactive large screen, etc., and has professional marketing teachers in store for training and guidance.
Heze Oceano Store
Q: The operating status and performance of the store.
Wei Jie: The epidemic in the first half of the year had a huge impact on the building materials industry. Even under such pressure, since the store completed its trial operation after renovation in June this year, its monthly turnover has increased from 200,000 to 450,000, and then to 650,000 to 900,000. All the way up steadily.
Heze Oceano Store
Q: How did you arrange, plan, and achieve such excellent results?
Wei Jie: We follow the guidance of the company's regional manager, formulate store sales policies based on local conditions and local conditions, and develop our efforts through smart stores, decoration company channels, and designer channels. Such as:
1. Cross-industry alliances: We participate in relevant cross-industry alliances in Ginza Home Furnishing and promote each other through the brands in the alliance;
2. Community publicity and promotion: do community promotion and publicity, directReach out to critical customer groups. By improving the quality of after-sales services, we have achieved the order-taking model of "old with new". Through cooperation with the community property management, improve the brand promotion of the newly delivered housing community;
3. Store employee summary meeting: In the store, employee sales tea meetings are held regularly every month to set sales targets for the month, break down the targets, and conduct problem analysis and solve difficulties based on the difficulties that have arisen in previous months.
Heze Oceano Store
Q: How do you feel about smart stores, the three major tools, and company-related training?
Wei Jie: Through the joining and development of smart stores, it not only increases product sales, but also speeds up the local publicity and promotion of the brand and improves the brand's local awareness. The combined application of the three major tools brings a better brand experience to customers and increases the store's order rate.
Heze Oceano Team
Wei Jie has been delivering positive energy throughout the interview process. What he talks about most is "excellent service, high efficiency, and customer-oriented". I believe that under the leadership of Wei Jie, Heze Oceano will continue to meet the needs of local consumers, bring better consumer experience and surprises to owners, and use high-quality services to create every five-star home.
