On the morning of January 8, 2021, the signing ceremony for Wowsai Decoration King to enter the China Ceramics Headquarters was held grandly in the conference room on the third floor of the China Ceramics Theater.
Chairman Xie Guangyou, Director Liu Kaizhi, Director Xing Zhi, Director Zheng Xiaoling, Director Zhou Hao, Financial Director Xing Qiyu, Administrative Manager Xu Si, Executive General Manager Zhang Yan and China Ceramics Co., Ltd. Headquarters operations general manager Ms. Tang Jieming, general manager assistant Mr. Huang Zhenyu, investment director Ms. Yuan Meiyan, investment manager Ms. Liang Yongxin and other leaders attended the signing ceremony. Net, Sohu Focus Home, China Ceramics Network, Ceramic Industry News, Ceramics World and other media friends witnessed the powerful alliance between Wowsai Decoration King and China Ceramics Headquarters.
Tang Jieming, general manager of operations at China Ceramics Headquarters
Tang Jieming, general manager of operations at China Ceramics Headquarters, said that with the continuous changes in my country's home furnishing consumption concept, decoration has become a new trend in the home building materials market. Wow, the decoration king actively exerts its own advantages and firmly seizes the trend of decoration. Come in. WowSai Decoration King has settled in the China Ceramics Headquarters. It combines the right time, location, and people. There are more than 400 high-end ceramic sanitary ware brands in the China Ceramics Headquarters Park. I believe that China Ceramics Headquarters can become the unique "material library" of WowSai Decoration King. .
At the same time, we also hope that Wowsai Decoration King can join forces with the ceramic and sanitary ware brands in the park to complement each other in channels and products. In the future, China Ceramics Headquarters will establish exchanges and cooperation with Wowsai Decoration King through three major channels. We look forward to Wowsai Decoration King taking advantage of China Ceramics Headquarters' "geographical advantage" to bring a richer and higher-quality new decoration experience. !
Xie Guangyou, Chairman of Wowsai Decoration Network (Guangdong) Technology Co., Ltd.
Xie Guangyou, chairman of the board of directors of Wowsai Decoration Network (Guangdong) Technology Co., Ltd., shared with the guests the original intention of establishing Wowsai Decoration King. Mr. Xie introduced that in the past 20 years in the decoration industry, he has seen the industry’s good and bad times. The phenomenon of uniformity. Therefore, changing the chaos in the decoration industry, innovating the decoration industry, and providing consumers with high-quality decoration products and services are the core driving forces for the establishment of Wowsai decoration king. Wow dressed up Wang JinStationed at the China Ceramics Headquarters is a wonderful start for the King of Decoration. In the future, he will go hand in hand with the China Ceramics Headquarters to create a better future!
Signing process
Media interviews
Reporter:Mr.
Mr. For example, in the marketing model, we will transform from the traditional single model to a flat multi-channel strategy. For example, it will take a lot of time for a customer to go from early conversation to material selection, but we will simplify the complex links and quickly produce a rendering that satisfies the customer. Help consumers save time, effort and worry, so that what they see during the decoration is what they get.
Reporter:Mr.
Mr. Network, three networks in one is the model that Wowzai King has introduced to the entire market.
Reporter: As we all know, China Ceramics Headquarters is an industrial base covering the entire industrial chain of the ceramic industry as well as marketing, management and services. Wow, the King of Decoration mainly focuses on complete products. Why does it cross the border? Which industry category chooses to settle in China Ceramics Headquarters?
Mr. Xie: The reason why we chose China Ceramics Headquarters is that, first of all, the leaders of China Ceramics Headquarters have a far-sighted strategic vision and have an overall plan for the future of the park. Second, China Ceramics Headquarters has abundant resources and complete service system and supporting services. Third, the future is an era of integration, and the home furnishing industry will shift from a single product model to an overall home model. Therefore, China Ceramics Headquarters is the best entry point for the king of decoration.
Reporter: Mr. Xie, what do you think of the current development trend of the assembly industry? Where do you think the next blue ocean in the decoration market will be?
Mr. Xie:Complete equipment industry, in fact, it has existed in China for more than 10 years. However, these 10 years have been a period of barbaric growth. Low prices to attract customers, then higher prices to rip off customers; in order to earn higher profits, shoddy materials are of good quality; various promises before signing the contract, various shirks after signing the contract, etc. These problems have deeply hurt the decoration owners.
I think the next blue ocean for renovation is still in the real estate industry. We need to grasp the root of real estate, and at the same time we need to be clear about what the demand for this "root" is. Only when the demand for real estate is solved is the blue ocean for the renovation industry. At present, the real estate industry is basically formatted and furnished, and Wow Decoration King can provide personalized services. In the future, we will be able to provide real estate with high, precise and accurate empowerment, allowing them to realize personalized furnished houses. So I think the blue ocean of the decoration industry is to achieve personalized services.
Reporter:Mr.
Mr. Xie: First of all, within 18 months from the opening, we plan to open 3,000 stores across the country. Our 8-year planning plan is as follows:
In the first year, we will be "altruistic" and help franchised companies. Business opening support. Provide customers with high-quality services; allow franchisees to quickly earn 4 million gross profits by opening their doors; realize the resource integration of manufacturers and material suppliers.
In the second year, "Integrity. Achieve price transparency, fulfill promises, and benefit all links.
Integrity in the third year. On the premise of altruism and integrity, profit distribution will be achieved in the third year.
The fourth year of "Thanksgiving". Drive all employees to follow suit, help each other, be grateful to each other, and enhance cohesion!
The fifth year of "Togetherness". Let Wowsai Decoration King embark on the path of stable development.
The sixth year of "Come Together". Let the Wowsai Home Furnishing Decoration Platform develop in an orderly and high-quality manner and achieve the leadership status of Wowsai Decoration King.
The seventh year of "sharing". Let Wowsai Decoration King become a large home life platform that benefits the people and themselves, forming a virtuous cycle of the ecosystem, allowing Wowsai people to share the resources of the decoration platform, and grow with high quality in harmonious development!
In the eighth year of "win-win", we will achieve full cooperation in all aspects, mutual benefit and win-win, so that the team will benefit from the cooperation and help more entrepreneurial companies realize their dreams.
Reporter:Mr. Tang, as more and more decoration and home customization companies join in, what is the future business direction of China Ceramics Headquarters?
Mr. Tang:On October 18, 2020, China Ceramics Headquarters officially launched the China Stone Slab New Material Exhibition and Procurement Base. Many people in the industry have a question: Will China Ceramics Headquarters no longer focus on ceramics in the future? First of all, it needs to be affirmed that China Ceramics Headquarters is based on the ceramics and sanitary ware industries. But during this period, we found that the entire market was changing: more and more new business formats were entering China Ceramics Headquarters. Since the development of China Ceramics Headquarters, while wholeheartedly serving existing merchants, it also hopes that more cross-border and cross-category companies will settle in the park to build the park into a collection of complementary resources and mutual reinforcement. If things go on like this, I believe that when designers, dealers or workwear colleagues come to our park for inspections in the future, they will have more to see. Not only hard decoration, but also complete decoration, such as the type of customization like "Wow Complete Decoration King" enterprise.
In addition, as the transportation around China Ceramics Headquarters gradually improves, the geographical advantages of the park will become more prominent. In addition to the existing business formats of China Ceramics Headquarters, in the future we will also carry out business district construction and invite specialty restaurants to settle in, giving China Ceramics Headquarters more possibilities in the future!
Reporter: Mr. Tang, we see that the new merchants of China Ceramics Headquarters seem to be becoming more and more diversified and "cross-border". What do you think are the advantages of Wow Decoration King? What are its advantages? What impact will the entry into China Ceramics Headquarters have?
Mr. Tang: Judging from the corporate DNA, Wow Decoration King can be said to be a relatively rare type of enterprise in the China Ceramics Headquarters Park. Therefore, when WowSe Decoration King decided to settle in China Ceramics Headquarters, we were extremely excited. The presence of WowSai Decoration King undoubtedly enriched the business format of China Ceramics Headquarters.
In fact, the construction of the entire brand system of China Ceramics Headquarters does not depend on how much external publicity it does, but how much it contributes to the growth of the park's brand, because this is the true sense of word-of-mouth. Similarly, in the future, the King of Decoration will become the leader in the industry at China Ceramics Headquarters through 3-5 years of brand building. This is undoubtedly the most effective publicity for China Ceramics Headquarters. I think this is more important than any effort we can make. We hope to have more interactions with WowSai Decoration King in the future, and we also look forward to WowSai Decoration King becoming a representative of the new force of China Ceramics Headquarters.
Looking forward to the King of Wow Decoration taking advantage of the trend at China Ceramics Headquarters and making great progress! Bringing a higher quality new experience to the market!
