At present, the competition in the slate industry is becoming increasingly fierce. On the other hand, the application fields of slate are constantly expanding, and its application in the field of customized home furnishings and finished furniture has become increasingly mature. However, in the field of building decoration, which has a larger market size, although many slate companies are involved, it is not yet clear how to better implement the application.
To this end, on April 18, 2021, the opening day of the Foshan Ceramics Expo, China Building Standards Design Institute, Mona Lisa Group Co., Ltd., and Guangdong Green House Construction Technology Engineering Co., Ltd. (referred to as "Green House Construction Branch") will jointly hold the "China Slate Application Summit Forum and Melchi Brand Press Conference" at the China Ceramics Headquarters.
With the theme of "Redefining Architectural Slate", this event will invite industry experts to discuss the innovative applications and development opportunities of slate in the field of architectural decoration. The event will also officially launch the new brand image of Melchi, the high-end slate brand of Mona Lisa Group, and comprehensively display the products and application scenarios of Melchi slate for the construction field.
New applications: industry leaders discuss the application of slate in the construction field
The organizers of the event specially invited Liu Xiaomin, general manager of China Foreign Trade Guangzhou Exhibition Corporation, Zhang Chuanxi, executive chairman of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce, Wei Xi, deputy director of the Prefabricated Building Research Institute of the China Institute of Building Standards and Design, and Mona Lisa Deng Qitang, director and vice president of the Group Co., Ltd., Liu Xiaoming, editor-in-chief of China Ceramics Network and other industry figures, as well as industry guests and media friends attended the China Slate Application Summit Forum.
At that time, the big names will have in-depth discussions and exchanges on the product development and application innovation of slate in the field of building decoration, especially in the field of prefabricated buildings, under the background of "carbon neutrality". What professional judgments and wonderful perspectives do they have? We'll see!
New brand: Mona Lisa releases Melchi’s new brand image
At the same time, Mona Lisa-Green House Construction will officially release the new brand image of Mona Lisa Group’s high-end slate brand - Melchi at this event. This is another major measure to accelerate the layout of the slate market in order to adapt to the application development trend of slate in the field of architectural decoration and accelerate the layout of the slate market since Mona Lisa Group released Melchi's "Stone Channel Customized Slate" in 2020.
At the press conference, Meng Zhengqiang, general manager of Green House Construction Technology, will deliver a keynote speech, focusing on marketing strategy and market layout.From the perspective of the company, we interpret the significance of Mona Lisa Group launching the Melchi brand, and deeply analyze the brand origin and brand connotation of Melchi.
It is worth noting that Meng Zhengqiang will also comprehensively and systematically elaborate on the definition, standards and applications of building slate, as well as the strategic plan of Merqi slate in the field of architectural decoration.
New products: Melchi’s architectural slate products will be displayed at the Tao Expo
At the Foshan Ceramics Expo held simultaneously with this event, Mona Lisa-Green House Construction Technology will exhibit the most complete specifications and latest colors of architectural slate slabs of the Melchi brand.
It is worth mentioning that the Melchi booth not only displays slate products, but also comprehensively presents the application of slate in the construction field; at the same time, through special design, the story of Melchi and slates is It was performed at the exhibition, echoing the Melchi brand launch conference, attracting more visitors to visit.
In addition, on April 15th before the event, the Melchi brand will join hands with the Organizing Committee of the Ceramics Expo to hold an online live broadcast of investment promotion. Through the "cloud" investment promotion model, the investment promotion policy and market support will be explained in detail, not only attracting more interest The attention of customers also ensures the smooth holding of the event and delivers the brand charm of Melchi to every customer in advance.
