In July, the Foshan Tanzhou Exhibition and the Guangzhou Construction Expo, which are dual industry events, also came to an end. A well-established dealer and a solid ceramic tile brand. At every annual exhibition, although various brands use various methods to "create eye-catching points", the ultimate goal is to attract brand investment!
Compared with the vigor of Tanzhou Exhibition and Construction Expo, which are also investment promotion activities, Guanxingwang CeramicsThe province-wide investment promotion activities of Hunan Central Warehouse are even more effective. Let’s look at a set of data: Since the investment fair was launched on July 8, in just 15 days, more than 112 customers have reached the intention to join, and more than 20 customers have paid earnest money in advance during the first negotiation, and expressed strong intention to join... …
Faced with the impact of the market environment and the attacks from industry brands, why does Guanxingwang Ceramics frequently attract high-end brands? What about the favor of new agents with high quality and strong strength?
Central warehouse + smart store
Building a powerful marketing model for Crown Star King
With the emergence of consumption upgrades, market loss, cost increases and other problems, many dealers are in a difficult situation. Looking forward to an operating model that can reduce operating pressure and achieve efficient profitability.
Guanxingwang Ceramics Aiming at the "opportunity", it grandly launched the "smart store + regional center warehouse" operating model , and put forward the investment concept of "build a store in 40 days and make a profit in 60 days", which quickly attracted great attention in the industry. At the same time, it was also described by the majority of terminal dealers as "the rain after a long drought" solved their real pain points.
It is understood that Guanxingwang Ceramics starting from 2017, Guanxingwang CeramicsIt will lay out regional central warehouses in key cities across the country. At present, it has been successfully completed in Guiyang, Tianjin, Changsha, Nanjing and other central cities, and has been put into operation successively and plays a powerful role - reducing logistics costs, ensuring sufficient supply of goods, and high distribution efficiency.
The regional central warehouse has a particularly obvious "burden reduction" effect on distribution: According to market research, it costs about 25 yuan in logistics costs (less than load) to send a 900×1800mm large panel from Guangdong to Changsha. In the case of large quantities, Transportation costs will decrease slightly, but when the order quantity is small, logistics costs will become a heavy burden for dealers. After the establishment of the regional central warehouse, "pick up at any time, arrive immediately", not only the transportation cost is greatly reduced, but the distribution efficiency is also greatly improved. In addition to saving logistics costs and improving distribution efficiency, ensuring sufficient supply of goods and realizing sales and product inventory are closely linked is another major advantage of regional central warehouses. Based on the huge storage capacity of the regional central warehouse, it can stock all categories and specifications. At the same time, it can adjust product inventory in a timely manner based on market trends, consumer preferences and other factors. This greatly reduces the inventory pressure on dealers in surrounding towns and counties and avoids operational risks.
In the information age, cost efficiency and shopping experience have become the essence of new retail. The smart store launched by Guanxingwang in 2021 is distinguished from traditional store operations by adopting "offline store interactive large screen + design diversion tool" to provide customers with visual scenario application solutions. Nearly a thousand products, on-line Thousands of cases and series of marketing activities are included to greatly enhance customer experience!
Guanxingwang Smart Store is attracting investment
Become a first-line brand agent with a minimum investment of 80,000
The current competition between brands is not only a competition of products, but also a competition of marketing models. For dealers, they must choose a brand, and more importantly, choose a stable and long-term profitable business model to produce maximum benefits with the minimum investment and achieve sustained profit growth.
Based on the powerful combination of "regional central warehouse + smart store", in 2021, Guanxingwang Ceramics Smart The store is attracting investment because of its "light weight without overloading", "excellent visual experience" and "small investment to help strengthen"quo;, "good products produce quick results" and other four significant advantages, fully opening the Guanxingwang Ceramics type retail model , helping dealers quickly achieve profitability.
First of all, by joining Guanxingwang Smart Store, there is no need to enter the home furnishing mall or the building materials market. The store area starts from 80 square meters and can be easily operated by two or three people. It only costs 80,000 yuan to open a store, plus the brand center warehouse and regional service center With the support of the operating model and one-to-one precise assistance in terminal stores, we can achieve the powerful advantages of small investment, low cost, zero inventory, and quick profit, and effectively solve a series of difficult and miscellaneous problems such as operating difficulties, high costs, and high pressure.
Secondly, through the dual assistance of the offline store interactive large screen and the "Future Home" smart store system, Guanxingwang Terminal Smart Store achieves a visual experience, completely making up for the shortcomings caused by the store area. All consumers who enter the store can connect to the Guanxingwang Future Home smart store system through the interactive large screen set up in the store. They can not only browse nearly a thousand new elegant luxury products, view all real-life decoration cases at will, but also participate in store discounts in a timely manner. The launch of smart stores meets consumers' shopping needs and also brings convenient sales tools to terminals.
In addition, in order to assist new customers, Guanxingwang also thoughtfully provides a complete set of service output of "quickly build a store in 40 days and make profits quickly in 60 days". Through the mature design team's counterpart assistance, franchisees can achieve the goal from the early stage Customized design, mid-term construction guidance, and later soft furnishing matching are all tracked and controlled by full-time designers to help terminals create fashionable and elegant luxury stores; after the store decoration is completed, the professional assistance team from the headquarters will carry out the work. Comprehensive guidance and assistance for the opening event allows dealers to achieve rapid profitability of the store through a spectacular opening event.
▲Guanxingwang North China Center Warehouse Unveiling Ceremony
Why choose Guanxingwang Ceramics?
They say this——
“I am currently running a design company and connect with some relatively high-quality decoration owners. Through comparison, I found that Guanxingwang’s brand tone, product application and decoration effect are very in line with the customer’s taste. Therefore, I specially went to After getting to know the Guanxingwang brand in depth, I found that the franchise model of Guanxingwang perfectly complements my needs - first of all, the investment is not big, about 80 square meters, about 100,000 yuan, which does not limit inventory and is efficient. Operation of the traffic diversion tool. This way, only three or five people can easily manage the store, which perfectly matches the plan I envisioned," said Mr. Deng from Leiyang excitedly.
"The soldiers and horses have not moved yet, but the food and grass go first. Guanxingwang Ceramics Ten-million-level central warehouse, sufficient Warehousing can fully meet the needs of store sales. It not only saves warehouse rental costs and avoids the huge operating pressure of product backlog, but also achieves "shipping in the morning, arrival in the afternoon, and solving LTL and small orders". After-sales replenishment and many other issues,” said Mr. Zhang from Zhangjiajie.
“I think Guanxingwang Ceramics’s product system makes me feel comfortable in the sales process. All categories The product system covers: Shangpin slate, Shangpin plate, modern Yaguang, Shangpin stone full-body series... From small-sized products of 210×210㎜ to large slate series of 2600×800㎜, full-scale product supply is realized. Covering the product specifications needed by current consumers." "In the store sales process, some customers pay attention to design and beauty. At this time, the brand's large slate slabs with rich colors and design are easily recognized by consumers. For other price-sensitive customers, different prices and textures The products can capture the hearts of consumers as quickly as possible,” said Mr. Yang from Shaoyang Xinning County who showed strong willingness to join Guanxingwang.
"The three problems I fear most as a distributor are: insufficient product production capacity and shortage of hot-selling products - customers have chosen our products, but I can't do anything about it; product quality is not good, and I not only have to expend effort Dealing with after-sales and losing reputation"Brand public media has been exposed as not being environmentally friendly and polluting the environment, and will be criticized by consumers." "Guanxingwang not only does a good job in product quality, but also takes the lead in original craftsmanship and texture. It also has "advanced manufacturing in the ceramic industry" It has the dual honors of "Demonstration Unit" and "National High-tech Enterprise". It can be said that the quality and reputation are very good. " said Mr. Liu, a Changde customer who has recently joined Guanxingwang.
In the future, market challenges and opportunities will coexist. Faced with the challenging market environment and industry competition, only the strength and brand potential of the brand are the key to the rapid development of agents!
Have you got the explosive counterattack in 2021?
Super spoiler
On July 28th, Guanxingwang Ceramics Changsha Central Warehouse licensing ceremony, and investment promotion in Hunan Province The meeting was held grandly at the Guanxingwang Ceramics flagship store in Changsha. The new marketing model of "first-line brands + central warehouse model + smart stores" can truly "reduce the burden" on dealers and protect your efficient profits!
Interested dealers may call for consultation. Wealth Hotline: Manager Chen: 13929952007
