August 7, 2021·Issue 2
Liu Guanzhong, the father of Chinese industrial design: Today’s brands only have “brands” but no “brands”
The "quality" of products and brands are three "mouths". The first bite: to meet the needs of use; the second bite: to show off status, pursue technology and enjoyment; the third bite: to be temperate, appreciative, and sustainable. Good products should be designed to be manufactured, circulated, usable, and recyclable, and should be systematic. We need to find work, do basic research, and see if the system is established. Those engaged in design and manufacturing of domestic products must think about it. Now, if most people are still immersed in numerical values, immersed in explosive products, and immersed in the carnival of Internet celebrity brands, this is very dangerous.
Source: Wu Xiaobo Channel
Liu Guanzhong, Vice Chairman of China Industrial Design Association and Director of Academic and Exchange Committee
Yin Hong: The ceramic tile industry is expected to grow year-on-year and decline month-on-month in the second half of the year
As for the prediction of the overall market in the second half of the year, the ceramic tile industry is closely related to the real estate industry. The changes in real estate investment in 2020 and 2021 will be ups and downs, as will the sales area. Generally speaking, there will be year-on-year growth and month-on-month decline. That is, it has increased year-on-year, but each month has decreased compared with the previous month. There have been two key events in real estate recently. One is that China Guangfa Bank sued Evergrande and froze Evergrande's funds. The second is that the state-owned Sino-Ocean Group acquired 70% of the equity of Chongqing Red Star Real Estate. It is unlikely that these giants will go bankrupt, but if the real estate crisis continues, the impact on the building materials and home furnishing industry will be difficult to estimate. Therefore, the famous economist Ma Guangyuan said that the era of real estate is not over yet, and there are several typical changes in the real estate industry: one is that we have not left the real estate economy, the other is the formation of real estate oligarchs, and the proportion of finely decorated houses is getting higher and higher. , Prefabricated buildings are developing rapidly, and heavy investment has been invested in old renovation. The development of finely decorated houses means that the proportion of centralized procurement of projects will become higher and higher for the ceramic tile industry.
Source: 2021China Ceramic Industry Development Conference
Yin Hong, Secretary General of Foshan Ceramic Industry Association and Professor of South China University of Technology
Zhang Yongzhi: Today’s consumption is neither downgrading nor upgrading, but grading
China has many high-end consumer groups as well as a large number of consumer groups with urgent needs. The "post-90s and post-00s" have no spending power but have rigid needs. The explosion of ameliorative demand of the "post-80s" has brought about an upgrade in quality consumption demand. In the future, the new middle class will become the largest group with the largest consumption power in the world. If a company is positioned at the mid-to-high end, it must seize the new middle class; if it is positioned at the masses, it must seize the rigid needs of the sinking market; if it takes the high-end route, it must think about how to play high-end.
Source: 2021 Fifth China Home Furnishing Brand Conference
Zhang Yongzhi, Chief Editor of Youju and Dean of Youju Research Institute
Big data analysis of fine decoration and bathroomware in the first half of 2021:
Three types of problems that suppliers of hardcover parts may also encounter: (1) Head suppliers: market share, but growth is weak, and even the advantages are shrinking, and they don’t know how to break through and reach a new level. (2) Waist suppliers: The market share fluctuates. Faced with attacks from leading companies and cutting-edge companies, they don’t know how to regain their momentum and continue to grow. (3) Weak suppliers: Market share is shrinking, customers are losing, and they don’t know how to find their way.
Source: Dao Niu Shang Season 5 Press Conference
Li Ying, Vice President of Aowei Cloud Network
With 10 rock slab lines and 5 thicknesses, China (Western) rock slab production base has formed a complete product chain
Currently, China (Western) Slate Production Base has 12 member units, a total of 10 slate production lines have been completed and fired, 2 are under construction, and more than 10 slate production lines have been planned strip. Guangle Building Ceramics Group, Shengshi Dongfang, Jianhui, Jianyou, Everest, Sifang and other companies have jointly built a complete slate product chain. The thickness of slates is 3mm, 6mm, 9mm, 12mm, 15mm, and the specifications range from Minimum 600×1200mm to maximum 1600× 3200mm, which can not only meet the needs of furniture and home panels, but also meet the needs of home wall and floor decoration and whole-house customization.
Source: Pottery Information
In the first half of the year, ceramic tile exports were nearly 300 million square meters, and exports to Vietnam and the Philippines were nearly US$500 million
From January to June 2021, my country's ceramic tile exports were 12.646 billion yuan, an increase of 10.13% compared with 11.483 billion yuan in the same period in 2020. The export of ceramic tiles was 295 million square meters, and the average export prices were 2.445 yuan/kg and 42.82 yuan/㎡. In the first half of the year, the top 10 countries or regions exporting my country's ceramic tile products were Vietnam, the Philippines, Hong Kong, South Korea, Indonesia, Thailand, Australia, Malaysia, Cambodia, and Japan. From the perspective of exporting provinces, ceramic tile exports from Guangxi, Jiangsu, Liaoning and other provinces performed well, with growth rates exceeding 50%. Among them, Guangdong Province's ceramic tile exports accounted for 44.27% of the total, achieving a growth of 23.88%.
Source: Ceramic Information
Guanzhu×Dilraba TVC debuts
On August 6, the fashion TVC "Every Piece is Beautiful" filmed by Guanzhu Ceramics and signed brand spokesperson Dilraba made its grand debut.
Source: Guanzhu Ceramics
CASADUNL joins hands with Lamborghini Slate to enter China Ceramics Headquarters
At 10:30 am on August 6, 2021, the signing ceremony for CASADUNL to join hands with Lamborghini Slate to enter the China Ceramics Headquarters was held grandly in the Taoqu live broadcast room on the third floor of the China Ceramics Theater. In the next 3-5 years, Casadura will focus on the Greater Bay Area, rely on the world-class production base of Jucheng Group, and work with Lamborghini Stone Slabs to become an expert in providing high-end solutions in the industry through the four major business operation models. Provide a higher-end lifestyle for the mid-to-high-end upstarts born in the 1980s.
Source: China Ceramics Network live report
The overall construction project of the main exhibition hall of the 21st China (Zibo) International Ceramics Expo released a competitive consultation announcement
Potential bidders for the 21st China (Zibo) International Ceramics Project should log in to the Zibo Public Resources Trading Platform to obtainProcurement documents and submit response documents before 09:00 on August 19, 2021 (Beijing time). It is reported that the total budget of the project is 2340000.00 yuan, and the on-site construction time is from September 2, 2021 to September 3, 2021. Consortium bidding will not be accepted.
Source: China Government Procurement Network
Sinoma high-tech advanced ceramics project settled in Jingdezhen and signed
On August 4, the advanced ceramics project of Sinoma High-Tech Co., Ltd. was signed and settled in Changnan New District. It is reported that the signing and settlement of this project is a positive measure to accelerate the development of Jingdezhen's advanced ceramics industry. It is an important support for promoting Jingdezhen's ceramic industry to achieve the goal of 100 billion during the "14th Five-Year Plan" period. It will also introduce Jingdezhen's high-tech talents and industries. The advancement of science and technology and the optimization and adjustment of energy structure have had a positive impact. It is understood that on May 22, a Jingdezhen high-tech ceramics investment promotion meeting was held during the 2021 Third Shanghai International Advanced Ceramics Frontier and Application Development Summit Forum. Just over two months later, the project was officially signed and settled in Jingdezhen. Such high work efficiency is second to none in the country.
Source: The Paper
A ceramic enterprise was included in the second batch of typical cases of major labor and social security violations in 2021 and the "blacklist" of arrears of wages for migrant workers
Recently, the Anhui Provincial Department of Human Resources and Social Security announced the second batch of typical cases of major labor security violations and a "blacklist" of arrears of wages for migrant workers in 2021, among which Langxi Jinxin Architectural Ceramics Factory was included. On August 3, 2020, the Labor and Social Security Supervision Brigade of Langxi County, Xuancheng City received complaints from workers claiming that Langxi Jinxin Construction Ceramics Factory was in arrears with labor remuneration. After investigation, the unit owed three workers a total of 56,800 yuan in remuneration from January 2018 to June 2019. On October 21, 2020, the Langxi County Human Resources and Social Security Bureau issued the "Decision on Administrative Handling of Labor and Social Security Inspection" to the unit in accordance with the law, but the unit failed to fulfill the decision within the time limit. On May 13, 2021, the Langxi County Human Resources and Social Security Bureau applied to the Langxi County People’s Court for compulsory execution in this case.
Source: Anhui Provincial Department of Human Resources and Social Security
Prefabricated Bathroom White Paper: New technologies are widely used, and competition on the track will become fiercer
Recently, the Guangdong Provincial Building Materials Co., Ltd."2021 Assembly" is co-edited by the Style Building Branch, Guangdong Provincial Prefabricated Building and Green Building Materials Expert Committee, China Building Standards Design Institute, Jiaye Think Tank and other units. A number of domestic and foreign integrated bathroom-related companies co-edited, participated in, and participated in the compilation. Style Bathroom Development White Paper. The "White Paper" predicts that in the future, with the further integration and maturity of the sanitary ware industry and smart technology, the cost of smart sanitary ware products will be further reduced, and they will eventually be integrated with the overall bathroom to complete the intelligentization of the overall bathroom components.
Source: Xiaoxiang Morning News
Gold medal kitchen cabinets, Nobel ceramic tiles, and Cadbury art paint jointly create the 818 "China Ingenuity Home Decoration Live Festival"
From August 6th to 20th, Cadbury Art Coatings joined hands with Gold Medal Kitchen Cabinets, Nobel Ceramics & Cezanne Impression Ceramics to create a new joint sale, jointly create the "China Ingenuity Home Decoration Live Festival", and integrate the supply of super home decoration building materials chain, bringing unprecedented home improvement discounts and high-quality, environmentally friendly and healthy one-stop home improvement solutions to consumers. A unique and unique battlefield, an unprecedented feast of big names! On the occasion of the "818" shopping carnival, a hearty "King Zha" action is getting ready!
Source: Oriental Net
Ouyada and Woxiangjia Home Furnishing were sued over custom-made contract disputes
On August 5, Wuhan Woxiangjia Home Technology Co., Ltd. made a new court announcement, and the cause of the case was a custom-made contract dispute. The plaintiff in this case is Wang, and the defendant is Wuhan Ouyada Commercial Holding Group Co., Ltd. The case is scheduled to be heard on October 20, 2021.
Source: Leju Finance
Up to 203%! Canada determines anti-dumping duties on upholstered furniture from China and Vietnam
On August 3, the Canada Border Services Agency (CBSA) terminated its investigation and made a decision on the tariff levels of upholstered furniture imported from China and Vietnam. Upholstered furniture imported from China and Vietnam will be subject to anti-dumping duties of 188% and 179.5% respectively. In addition, 32 Chinese manufacturers will be levied with separate tax rates, ranging from 9.3% to 102.1%; 8 Vietnamese manufacturers will be levied with separate tax rates, ranging from 9.9% to 179.5%.
Source: 77 degrees
"July National Housing Index Home Market Report": Functional design is the most valued in decoration
Recently, 58.com and Anjuke released the 2021 "National Housing Index Home Market Report for July", which depicts the current situation of the decoration industry from the dimensions of owners' favorite decoration styles, apartment type choices, and decoration budgets, and combines platform users Surveys and real estate big data have constructed a home furnishing industry index research system, which reflects changes in owners' trust in the decoration market through the owner trust index. Among the people who participated in this survey, 61.65% were renovating for the first time, 23.3% were renovating for the second time, and 15.05% were renovating for the second time or more. The survey report shows that the owner trust index in July was 106.36, down 2.76% from the previous month; the decoration budget range was mainly concentrated between 50,000 and 200,000 yuan, of which 24.76% were users with a decoration budget of 50,000 to 100,000 yuan, a decrease of nearly 7% from the previous month. %, the highest proportion of users with a decoration budget of 100,000 to 200,000 yuan, reaching 29.13%, and the proportion of users with a decoration budget of less than 30,000 yuan increased by nearly 3%, reaching 13.59%; among "projects willing to increase the decoration budget", those who are willing to increase the decoration budget The proportion of owners who invest more in "functional design" accounts for the highest proportion, reaching 53.40%.
Source: Caixun.com
Building materials industry revenue in the first half of the year increased by 22.9% to 2.7 trillion yuan
According to data from the National Bureau of Statistics, from January to June 2021, the cumulative output of the 32 key building materials products monitored increased. Among them, cement output was 1.15 billion tons, a year-on-year increase of 14.1%; flat glass output was 510 million weight boxes, a year-on-year increase of 10.8%. According to data from the China Building Materials Federation, from January to June, the building materials industry above designated size achieved operating income of 2.7 trillion yuan, a year-on-year increase of 22.9%; total profits were 223 billion yuan, a year-on-year increase of 23.7%. Among them, the operating income of the cement industry above designated size increased by 13.2% year-on-year, and the total profit decreased by 7.2% year-on-year; the operating income of the flat glass industry above designated size increased by 46.2% year-on-year, and the total profit increased by 155% year-on-year.
Source: Leju Financial News
Zhongke Caiyun Art’s zero-carbon prefabricated building materials industrialization project settled in Luliang Economic Development Zone
On August 6, Shanxi Luliang Economic Development Zone and Zhongke Caiyun Art Prefabricated Construction (Nanjing) Co., Ltd. held a zero-carbon prefabricated building materials industrialization project signing ceremony. Zhongke Caiyun Art Prefabricated Construction (Nanjing) Co., Ltd. was established in January 2020. Its main business is the manufacturing and sales of building blocks and concrete structural components, and new constructionFor the sales of decorative materials and the research and development of other new material technologies, it is planned to invest in the construction of a zero-carbon prefabricated building materials industrialization project in the Luliang Economic Development Zone, with a total investment of 1.5 billion yuan and will be constructed in three phases.
Source: Luliang Channel of Huanghe News Network
A woman’s 6.66 million yuan building in Hangzhou was renovated by others, and the property owner said her neighbor got the wrong room number
Ms. Wang from Hangzhou bought a garden house in Building 2, Yingbo Garden, Xishuiyuan, Yuanyang Xixi Mansion, Wuchang Street, Yuhang last year through lottery. It covers an area of 165 square meters and comes with a basement. The total price is 6.66 million. It has been delivered since the end of June. It has not been renovated since then. On July 31, Ms. Wang was informed by the property management that her house was being renovated, the room was smashed to pieces, and the renovation team hired by the neighbor in the unit next door got the wrong room number. Ms. Wang did not accept the property management's argument. The access permit issued by the property management team to the decoration team stated the room number. The property management company avoided talking about this, and the senior management of the property management company did not come up with an explanation in the end.
Source: 1818 Golden Eye
113 cases filed! Hohhot strictly controls the quality and safety of residential decoration
Recently, the Hohhot Market Supervision Bureau, in collaboration with the Municipal Interior Decoration Association, jointly established a leading group to rectify illegal residential indoor decoration, focusing on contract disputes, building material quality, unspecified prices, false propaganda and other "residential" areas that the public is concerned about. Highlight problems, carry out standardized rectification work, and strictly control the quality and safety of residential decoration. It is reported that as of the first half of the year, the Hohhot market supervision department has dispatched 10,902 law enforcement officers to conduct inspections in the "residential" field, inspected 7,458 business entities, and opened 113 cases.
Source: Hohhot News Network
The quality of the "first-class" Chivas sofa has been questioned by consumers
A few days ago, China Net Finance received a consumer complaint saying that they purchased a Chivas 1.9-meter double sofa through an e-commerce platform, but the product they received was only 1.6 meters in size and had obvious defects on the leather surface. The customer service of the Chivas e-commerce platform agreed to exchange the goods, but asked consumers to "receive the goods first and leave a five-star review." After the consumer gave the "five-star praise" as promised, he found that the product he received for the second time still had serious quality problems, and the customer service did not agree to exchange it. China Net Finance JournalThe reporter noticed that on a third-party complaint platform, there were more than 560 complaints about Chivas sofas. The complaints included "the sofa smells pungent, the quality is seriously inconsistent with the publicity, and the after-sales service is poor"; but Chivas sofa Huashi has a relatively positive attitude towards handling product complaints. Most of the above complaints are resolved (completed), and some are still being communicated (replyed).
Source: China Net Finance
The home decoration market is not weak in the off-season, and labor prices and designer prices have increased
Summer is the traditional off-season for the home improvement market, but this summer, it is not off-season. In an interview with a decoration company store in Beijing, the reporter learned that since this year, labor costs for several major types of decoration work, including bricklayers, oil workers, plumbers and electricians, have generally been rising. Among them, bricklayers have the largest talent gap. Although the monthly salary has increased to 20,000 yuan or more, it is still difficult to recruit people. The continuous release of decoration demand has not only increased the income of skilled workers such as bricklayers, but also made experienced decoration designers more in demand. At present, many users' demand for senior designers is also gradually increasing, and the design fees of senior designers have increased by about 30% compared with last year.
Source: CCTV News
Having not opened for business for 3 years, Inner Mongolia’s Easy Home was jointly protested by merchants
Recently, merchants in Ulanqab City, Inner Mongolia, protested against the local Easyhome. It is understood that the Juranzhijia high-speed rail store in Chahar Right Front Banner, Ulanqab City, Inner Mongolia has not opened since 2019. The merchants have suffered heavy losses. The merchants posted banners saying, "I cannot repay the loan and repay our economic losses. I want to repay the loan. I To live!"
Source: 77 degrees
IKEA (China) Investment Co., Ltd. was fined 1.72 million yuan for publishing false advertising
Recently, the Shanghai Municipal Administration for Market Regulation discovered during supervision and inspection that the party concerned (IKEA (China) Investment Co., Ltd.) placed light box advertisements containing "air purifying curtains" and other contents in Shanghai subway stations, suspected of violating the Advertising Regulations of the People's Republic of China. the relevant provisions of the Law. The Shanghai Municipal Administration for Market Regulation ordered the parties concerned to stop publishing illegal advertisements, eliminate the impact within the corresponding scope, and decided to impose an administrative penalty of 1.7251791 yuan on the parties.
Source: NetEase Home
Red Star Macalline Group went to Weinan City, Shaanxi Province for research and established a home furnishing city in one county
On August 6, Zhang Wuxin, the second-level inspector of the Provincial Department of Commerce, Jiang Xiaozhong, president of Red Star Macalline Holdings Group Co., Ltd., and a group of 8 people went to Huazhou District, Weinan City, Shaanxi Province to conduct inspections on county economic and commercial development and county city business environment and development promotion policies. Jiang Xiaozhong, Secretary of the Party Committee and President of Red Star Macalline Group Co., Ltd., has made it clear that in the future, one home furnishing city and one commercial complex will be established in counties with relatively mature commercial development.
Source: Weinan Municipal Commerce Bureau
Real estate regulation has entered a "new cycle" and nearly 10 cities in East China have been interviewed for supervision
As of early August, the Ministry of Housing and Urban-Rural Development has interviewed or supervised nearly 20 cities, including Jinhua and Xuzhou, which were just interviewed on July 29. Among them, East China accounts for nearly half. At present, Shanghai, Hangzhou, Wuxi, Hefei, Ningbo, Nantong, Jinhua and Xuzhou have been interviewed or supervised, and control policies have been tightened in many aspects.
Source: China Business Network
Ministry of Housing and Urban-Rural Development: The country’s first list of replicable experiences and practices for the coordinated development of intelligent construction and new building industrialization is here
On August 3, the Ministry of Housing and Urban-Rural Development issued the "List of Replicable Experiences and Practices for the Coordinated Development of Intelligent Construction and New Building Industrialization (First Batch)". Summarize the experience and practices of active exploration in various areas around digital design, intelligent production, intelligent construction, etc., and require the housing and urban-rural development departments of all provinces and autonomous regions, the municipal housing and urban-rural development (management) committees, the Beijing Municipal Planning and Natural Resources Commission, and the Xinjiang Production and Construction The Housing and Urban-Rural Development Bureau of the XPCC learns from the actual situation.
Source: General Office of the Ministry of Housing and Urban-Rural Development
Zhejiang Province will carry out carbon emission assessments for nine key industries including building materials
Recently, the Zhejiang Provincial Department of Ecology and Environment issued a notice that starting from August 8, the "Zhejiang Provincial Construction Project Carbon Emission Assessment Preparation Guide (Trial)" (hereinafter referred to as the "Guide") will be officially implemented. The "Guide" applies to steel, thermal power, building materials, chemicals, petrochemicals, and non-ferrous metals within Zhejiang Province.In nine key industries, including , papermaking, printing and dyeing, and chemical fiber, we have launched a pilot project on carbon emission assessment in the environmental impact assessment of construction projects that prepare environmental impact reports. It is understood that the carbon emission evaluation work mainly includes policy compliance analysis, current situation investigation and data collection, engineering analysis, feasibility demonstration of measures and program comparison and selection, carbon emission evaluation, carbon emission control measures and monitoring plan, evaluation conclusion, etc.
Source: China Building Materials News
Notice of Shandong Province on Issuing the "Guiding Opinions on Accelerating the High-Quality Development of the Industrial Design Industry"
A few days ago, the Shandong Provincial Department of Industry and Information Technology issued a notice on the "Guiding Opinions on Accelerating the High-Quality Development of the Industrial Design Industry in Shandong Province." The notice mentioned the development goals of Shandong Province's industrial design industry: by 2025, 2 new national industrial design institutes and 5 provincial industrial design institutes with distinctive main directions will be cultivated; 10 new national industrial design centers will be added , 150 provincial-level industrial design centers; the number of industrial design companies in the province has reached about 1,000; relevant mechanisms such as industrial design intellectual property protection, talent cultivation, and financial security have been further improved; the overall level of industrial design remains at the forefront of the country.
Source: Shandong Provincial Department of Industry and Information Technology
