On September 16th, the "New China Ceramics City Top-level Import Pavilion - CK·HOME Signing Ceremony" was held in China Ceramics City, Foshan, Guangdong, and concluded successfully! Guests attending the signing ceremony included Mr. Han Bing, deputy general manager of China Ceramics City, Mr. Roger, secretary-general of China Imported Tile TOP Alliance, Mr. Cheng Donglin, general manager of CK·HOME, Mr. Dou Wenxian, creative director of CK·HOME, and dozens of industry media Wait...
The signing ceremony was kicked off by Mr. Han Bing, deputy general manager of China Ceramics City. In his speech, he said that China Ceramics City focuses on building5F·The top-floor import pavilion will become the import It serves as the vane of the ceramic tile industry and promotes interaction between the import industry and brands to develop together.
CK·HOME is one of the major importers of European ceramic tiles in China, with more than ten With more than 20 years of experience in ceramic product brand marketing and management, we have been committed to introducing new concepts of world home culture and the most fashionable ceramic products into China. This signing of CK·HOME will inject new energy into the second venture of China Ceramic City. Vitality, we hope that the cooperation between the two parties will create bright sparks.
China imported ceramic tiles Mr. Roger, Secretary-General of the TOP Alliance, said that CK·HOME has always had close contact with the China Imported Tile TOP Alliance. As early as the establishment of the alliance, the two parties had An in-depth discussion was conducted on the maintenance and protection of intellectual property rights of imported ceramic tiles. Both the alliance and the brand itself are playing a positive guiding role in the healthy development of China's imported ceramics market.
Mr. Roger also mentioned that China Ceramics City is a platform that includes "China"and "ceramics" are two important elements. It not only has a strong Chinese cultural complex, but also shoulders the important mission of developing the ceramic industry. CK·HOME, as a leader in imported ceramic brands in China, Settling in China Ceramics City allows European designs, European products, European fashion and local culture to blend with each other and better adapt to the domestic market. This cooperation is undoubtedly more powerful for both parties and is mutually beneficial and win-win.
Mr. Cheng Donglin, General Manager of CK·HOMEshowed to everyoneCK·HOME has a solid foundation of brand strength and shared its future development blueprint.
01. Create the unique brand temperament of CK·HOME
CK·HOME's brand structure is mainly divided into two major segments: Spanish CK ceramic tiles and Italian EK slate. Spanish CK ceramic tiles are produced by COLORKER GROUP, a famous European ceramic manufacturer, relying on the world's advanced production equipment and exquisite craftsmanship. COLORKER GROUP is a ceramic brand that developed the world's first ceramic 3D inkjet printer. >
ItalyEK slate is a product developed by the Italian EnergieKer brand after several years of painstaking research that integrates functionality, technology, flexibility, design and aesthetics. Comprehensive crafts. EnergieKer Group has a large-scale and professional slate production line, and has invited Italian star Luca Toni, who has won the European Golden Boot Award, as a brand spokesperson.
02. Mature and complete chain service
The transformation from CK to CK·HOME means that new thinking determines a new image, from the initial material thinking to the finished product thinking, and from the original functional output to appearance. output.
CK·HOME will in the future be based on a systematic internal team to provide chain-style high-end customized finished product landing services from design → processing → landing → delivery → after-sales integrity.
03. Contribute to creating a clean imported ceramics market
CK·HOME, as one of the first domestic imported ceramic brand operators, has been working hard to create a clean imported ceramic market. In order to eliminate consumers’ concerns about the authenticity of imported products, CK·HOME has created a "three-code-in-one" anti-counterfeiting system for Italian Anaje slate slabs, ensuring that each slate slab is 100% imported from Italy, 100% of the original Italian brand lineage, and 100% produced by the original Italian factory.
The domestic imported ceramic tile market has always been highly competitive, coupled with the increasingly severe real estate market, China Ceramics City is willing to take advantage of the The move to build an import pavilion on a large site is a bold attempt. CK·HOME thanks China Ceramics City for providing this stage, allowing Many excellent imported ceramic brands gather here to supervise each other, cooperate with each other, and jointly create a good market environment.
Mr. Dou Wenxian, Creative Director of CK·HOMEshared China Ceramics City with everyone The establishment concept and effect display of the exhibition hall of CK·HOME headquarters.
01. Make a design that combines Chinese and Western styles
At the beginning of the design, CK·HOME designers conducted in-depth research and analysis on the geographical environment of China Ceramics City. The exhibition hall of CK·HOME China Ceramics City Headquarters uses a combination of Chinese and Western design techniques to combine Italian modern and fashionable home design with the traditional Chinese Lingnan culture.
The exterior facade of the exhibition hall of CK·HOME China Ceramics City headquarters is inspired by the tiles in Lingnan architectural culture, and combined with the dreamy Italian style The light and shadow art creates an exhibition hall design that coexists with space, beauty and culture.
02. Create a space with emotions and warmth
An emotional space requires that every component of the exhibition hall has a provenance. CK·HOME China Ceramics City Headquarters Exhibition Hall combines light and shadow, Nature, science fiction, Lingnan culture, modern fashion and other elements are combined with product combinations of different colors and materials to mobilize people's positive emotions and create a warm exhibition hall space.
In addition,CK·HOME China Ceramics City Headquarters Exhibition Hall also uses fashionable installation art and advanced 3D projection technology to create a dynamic and corner scene through the application of light, shadow and color. The changes highlight the brand image of CK·HOME with high magnanimity and temperament.
Media interview session, Mr. Cheng Donglin, general manager of CK·HOME, mentioned that there is no shortage of materials in the construction market, and there is no shortage of good materials in Foshan. In the future, CK HOME will not only value excellent materials, but also carry out in-depth reforms of the entire team system to improve the brand's market competitiveness. The cooperation between CK·HOME and China Ceramics City also borrows the Foshan ceramic faucet platform to display the unique temperament of imported brands; through the new headquarters exhibition hall, it redefines ceramic products.
Under the witness and blessing of everyone, Mr. Cheng Donglin, general manager of CK·HOME, and Mr. Han Bing, deputy general manager of China Ceramics City, officially completed the signing ceremony. I believe that the completion of the 5F Import Pavilion in China Ceramics City is not only a competition between brands, or a position closely connected with imported ceramic brands. CK·HOME will start with a new start and follow the light together with its peers, and jointly create a check-in spot for imported ceramic brand Internet celebrities!
