Consumers win the world. In today's market competition, whoever can obtain stable consumer resources and accumulate good reputation by relying on core competition such as products and services can win the high ground of market development. This is reflected in Laideli Ceramics This is particularly evident in the career development of Suzhou general agent Zou Guohong.
Let’s follow his ideas, learn from feasible methods, and take a sustainable path.
Put quality first and go further
"I started working in the ceramics industry in 2003. At that time, I was working on another brand. Because the quality of that brand was very unstable, it caused some trouble for us in sales. Later, we decided to abandon this brand and start a new life." Laideli Ceramics Suzhou general agent Zou Guohong emphasized this.
Mr. Zou said that he chose to cooperate with Laideli because its quality is second to none in the industry and is trustworthy. At the same time, after more than ten years of cooperation, both the support from the headquarters and the stable product quality have ensured that the brand can operate more smoothly in the local area. I believe that in the future, as both parties move in the same direction, things will get better and better!
Take channels as the road and go faster
How to maintain profitability and achieve channel and brand-driven growth, Mr. Zou of Deli has a unique set of insights.
From contact to deep cultivation of channels, he believes that in the designer sector, Laideli's high-quality products play a key role, which gives designers confidence and confidence when recommending; secondly, Laideli's headquarters is located in The product package includes design software such as Yuanfang, which can not only reduce the workload but also provide good service.
The third point is the all-inclusive service provided by the terminal store. Whether it is door-to-door, design, transportation upstairs, return and replenishment, this series of services are all inclusive, truly achieving five-star sales service.
Lai Deli Suzhou Example - Yeyuan B&B
STABLE is service-oriented and stands firm
"In view of the current situation, we must do everything well, impress consumers with quality, win customers with professionalism, think from the customer's perspective, and pay attention to their concerns. This is the Laideli brand for so many years. Since then, it has been deeply loved and highly recommended by new and old customers,” Mr. Zou said on the spot.
Supplemented by marketing, stand tall
Next, he plans to attract traffic through online resources such as Douyin; and further upgrade the service, implement the purchase of ceramic tiles for paving, and sign contracts with many excellent tiler masters to form a set of finished product delivery services, thereby dissuading customers. doubts, strengthen brand recognition, and create brand differentiation.
Resonance with the times, innovation
From making easy money to worrying about survival, what should ceramic people do? What should the building and ceramics industry do?
Mr. Zou believes that we must be optimistic despite being unoptimistic. Market competition is inevitable, so we can only actively create changes.
For example, in response to the impact of finely decorated housing, this year they established an engineering team to expand their capabilities. In addition to entering the government's material library and bidding for engineering projects in schools and government office buildings, they also targeted commercial spaces and brought in Deli-related features. The products and outstanding specifications are promoted to other fields, aiming to supplement the shortcomings and let the Laideli brand shine on a wider stage.
Lai Deli Suzhou Example-Yijianhe Experimental Primary School
