Chaoyang: It’s your first time decorating, how should you choose bricks? ?
Chaoyang: How to match the minimalist decoration style? ?
Chaoyang: What kind of tiles are best for bathrooms? ?
Chaoyang: Are rock slabs worth buying? ?
Every owner who enters the store to choose bricks has some questions. This is also a question often heard by Jin Chaoyang terminal shopping guide.
Jin Chaoyang's investment promotion is more about nurturing business, and empowering terminals is not just a slogan, but is implemented in every action. In order to solve the questions of owners and terminal shopping guides, we specially invited Jin Chaoyang, chief designer Chaoyang.
After a period of preparation, #金Chaoyang Chief Designer·Chaoyang series of short videos soon met with everyone on Douyin, Kuaishou, and video accounts, and gained popularity in the industry and media It attracted quite a bit of attention.
Chaoyang Designer’s series of short videos cleverly interprets through life situations, and solves all the problems encountered in buying bricks for decoration such as #tilesscience, #decorationavoidance, #stylematching, #spaceutilization, etc.
Everyone who has watched the video has a deep memory of Chaoyang’s classic saying: If you want to choose good tiles, pay attention to Chaoyang and have no worries. This has undoubtedly increased Jin Chaoyang’s brand memory.
Jin Chaoyang combines the young and trendy brand positioning with the short video trend that young people like, and creates a series of creative videos around the brand and products, conveying practical knowledge such as brick selection skills and ceramic tile selling points to consumers in an easy-to-understand manner. It not only shortens the distance with users, but also establishes a good brand image.
At the same time, each short video also serves as a tool to empower terminal sales, helping dealers to achieve traffic conversion. Once launched on Douyin and Kuaishou, #金Chaoyang Designer·Chaoyang topic will be played The volume exceeded 10,000, and dealers all over the country forwarded and commented on it. Many dealers have brought new performance points to their stores by forwarding a series of short videos.
Reprinted by some dealers
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In the future, Jin Chaoyang will continue to strengthen consumer insights, differentiated marketing and product innovation, combine brand promotion, product promotion and other sectors, focus on short video channels, and work with dealers to run Accelerate brand and performance development.
