The elites gather and join forces
On June 27, the Lee Home Brand 2022 National CEO Advanced Special Training Camp with the theme of "Going Against the Trend·Terminal Ace" was grandly held in the exhibition hall of Lee Home Foshan Headquarters. Liang Qi, chairman of the group's board of supervisors, Luo Chang, general manager of the group, Xian Tonghua, general manager of the group's marketing center, Yan Weisheng, group marketing manager, Jiang Tao, group product development director, Chen Dongrong, general manager of Li Home Brand, Pan Jingwei, deputy general manager of Li Home Brand, and other leaders from Dealer friends from all over the country gathered together to participate in the grand event.
At two o'clock in the afternoon on the 27th, the training meeting officially started. Liang Qi, chairman of the group's supervisory board, encouraged dealers with specific cases: Brands need to start small, not be afraid of difficulties and have the courage to challenge, in order to slowly grow bigger. Director Liang said: No matter what situation you are in now, as long as you establish a correct concept of struggle, be down-to-earth, have the courage to innovate, and actively learn, you will definitely be able to achieve results.
▲Liang Qi, Chairman of the Group Supervisory Board< /p>
The speech by Luo Chang, general manager of the group, gave a shot in the arm to the dealer friends present. Mr. Luo delivered a speech on behalf of the group, saying that the quality of Li Home products is excellent and the group has sufficient confidence in the brand and has made huge investments. On this basis, it must better serve the sales team and dealers in order to achieve performance breakthroughs.
▲Group General Manager Luo Chang< /p>
In this meeting, Chen Dongrong, general manager of Li Home Brand, boosted everyone's morale with a passionate and inspiring speech. Mr. Chen deeply analyzed the key points that detonate sales performance in the current market from multiple angles, and guided employees from the boss's thinking. ,endIt comprehensively explains the terminal sales model from aspects such as terminal customer acquisition techniques to tools to improve terminal transaction rate, and it is very fruitful.
▲Chen Dongrong, General Manager of Lee Home Brand
The course by Pan Jingwei, deputy general manager of Li Home Brand, benefited the dealer friends present a lot. Mr. Pan focused on analyzing a series of problems faced by current terminal dealers, and provided advice to terminal bosses with his own experience and multiple perspectives. Passing on experience, he said, "How a boss uses the right people and how to use them well is the key. Educating people is an important factor in team growth, and the team is the magic weapon for brand success."
▲Pan Jingwei, deputy general manager of Li Home Brand
Discuss and communicate, innovate and develop
Jiang Tao, the group's product development director, has developed products that are more popular among young people based on the current consumption characteristics of the post-90s and post-00s generations. Regarding the four series of new products in 2022: Tencel series, flannel series, wall rock slabs, and double-grade stone series, Mr. Jiang described in detail the performance advantages and core process selling points of the new products, and unveiled the 2022 new products of Li Home Furnishings to everyone The uniqueness behind it.
▲Group Product Development Director Jiang Tao
This meeting invited two outstanding dealer friends to share. Mr. Ni of Fuzhou Nishi Building Materials Co., Ltd. is very hands-on in engineering, actively communicates with customers, adapts to the customer's personality, and takes integrity management as the first criterion to establish prestige among the customer group, thereby promoting more cooperation.
▲Fuzhou Li Home Furnishing Dealer Mr. Ni
Mr. Zhou of Shandong Weihai Xingmuyue Building Materials Co., Ltd. also shared his business experience: Mr. Zhou found a new way to use the owner's energy to gain customers; Mr. Zhou has full confidence in Li home products, makes full use of brand advantages, and guides team unity Cooperation gives customers great protection. "Without pressure, there is no motivation. I firmly believe that we will do better!"
▲Weihaili home furnishing dealer Mr. Zhou
Xie Bin, CEO of Miduo Cloud Technology Co., Ltd., gave a speech on the topic of "Super Digital Tools, Empowering New Store Growth", focusing on the digital economy and empowering all aspects of future life. Mr. Xie said that it is necessary to use new models and new scenarios based on consumers' current consumption habits to achieve online and offline integration, so as to achieve effective customer acquisition in terminal stores.
▲Xie Bin, CEO of Miduoyun Technology Co., Ltd.
On the morning of the 28th, practical marketing expert Zhong Lei held a discussion with dealer friends on how agents can break through. Mr. Zhong conducted an in-depth analysis of the current real estate and building materials industry and put forward many sales suggestions for terminal physical stores. In the current epidemic situation, we must have a positive attitude and maintain the state of "finding work". The combination of online + offline is more reliable. Teacher Zhong said: New media short video marketing has become an important form of competition for terminal marketing differentiation. A new marketing promotion model, namely new media + content marketing, is formed to form a new media matrix to attract followers and traffic to achieve the purpose of acquiring customers.
▲Marketing Practical Expert Zhong Lei< /p>
Group marketing planner Zhang Runting at the end of the meetingI have brought you some useful information on Douyin operations. In terms of Douyin customer acquisition techniques, different planning and personality creation are used to attract customers. Teacher Zhang made a simple tutorial for accurately attracting fans in the same city to attract fans to conduct offline transactions. According to the regional traffic monetization plan, the investment is small and the cost is low. The new model empowers dealers and achieves common progress of manufacturers.
▲Group Marketing Planner Zhang Runting< /p>
Gather strength and start afresh
The dealer friends who came to the meeting visited the Li Home Exhibition Hall and the Li Home product production factory respectively. The products in the exhibition hall were divided into categories, which showed more atmosphere and quality.
Distributor friends walked into the factory and witnessed the process of each tile from raw materials to molding, and felt the high-quality charm of the product more closely.
Every question is a memory of our learning; every training is a motivation for progress. Hundreds of teams compete against each other, buck the trend, take the lead, and create a terminal ace!
