From May 27th to May 30th, with the theme of "Customizing the Future in the Whale Intelligence Era", Langwhale Sanitary Ware debuted at the 2019 China with a new brand image and a new product lineup The International Kitchen and Bathroom Facilities Exhibition (referred to as the 2019 Shanghai Kitchen and Bathroom Exhibition) showcases hard-core brand power and product strength. The brand performance of Langjing Bathroom in this Shanghai Kitchen and Bathroom Exhibition attracted the attention of the industry, making huge waves as China's leading bathroom brand.
The release of the "super large single product" Space Capsule X10 intelligent temperature-controlled toilet, the creation of the "SSWW SMART" intelligent ecology, and the multi-category "full bathroom customization", The multi-scenario solution display, etc., impressed everyone once it appeared, allowing Langjing Bathroom to show a new form of all-round three-dimensional bathroom industry consumption upgrade, show the brand's new charm, and bring huge changes to the industry.
New image interprets "creating new heights of comfort"
"New" has become the key word for this year's Langwhale image. The new brand image, new customized products, and new super large items have attracted attention from the industry and consumers. of great concern.
Huo Chengji, Chairman of Langwhale Sanitary Ware said that Langwhale Sanitary Ware is making great strides towards "Whale Intelligence" through innovation in the three dimensions of brand, marketing and products. "New era. In Hall E1 D03As you can see from the booth, Langwhale Bathroom, which has participated in the exhibition for 16 consecutive years, has brought a new image. The booth conveys the design concepts of simplicity, comfort, communication, and sharing, and integrates the international trend design language, allowing Langwhale to demonstrate its enterprising spirit that adapts to the development of the times and changes in consumer needs.
Pan Shengliang, Vice President of Marketing of Langwhale Sanitary Wareplanned the overall marketing strategic layout, "Langwhale Sanitary Ware has carried out brand upgrades, product integration, and communication A series of changes such as expansion and marketing growth have upgraded Langwhale Bathroom's marketing and made it soar." The brand innovation, marketing innovation, and product innovation achieved by Langwhale during its development process also provide greater confidence for Langwhale sanitary ware marketing system to become bigger and stronger.
"The new brand upgrade and new image have further released the brand influence of Langwhale Bathroom." Lin Xuezhou, director of Langwhale Bathroom Brand Management Center, said that Langwhale continues to innovate. The essence is to comply with the needs of industry transformation and upgrading and meet the consumption needs of contemporary consumers.
Since its establishment in 1994, Langwhale Bathroom has been focusing on product innovation, design innovation, management innovation, and brand innovation. Its products have won many awards at home and abroad for many times. level awards. As a warm bathroom brand, Langwhale bathroom products are always based on human care and based on consumer needs, so that every user can feel the human warmth brought by Langwhale. By exporting to 107 countries and regions around the world, it brings healthy and comfortable products. Bathroom upgrades bring enjoyment to every family, interpreting the brand concept of "creating new heights of comfort".
Super large single product joint intelligent system to seize the highland of consumption upgrade
On the morning of May 27, Langjing Bathroom "Whale Smart Time"The new product launch conference of the "generation" super large single product was held grandly. The super large single product of the year - the space capsule X10 intelligent temperature-controlled toilet made a grand appearance with the ultimate "intelligence" and "comfort".
With cutting-edge technologies such as flip-top projection and radar sensing, high-looking appearance design, and user-friendly and convenient design that focuses on details, the Space Capsule New fashion, leading the smart trend sweeping the Shanghai Kitchen and Bathroom Exhibition.
As one of the main engines of bathroom quality consumption upgrade, the new annual super single product - the space capsule X10 intelligent temperature-controlled toilet has multiple intelligent automatic sensing opening methods, Humanized functions such as two-way seating sensors all apply current mainstream technologies that meet the comfortable living needs of different genders and ages.
The “SSWW SMART” smart bathroom ecosystem is another highlight of the exhibition, marking that Langwhale has entered a new era of smart bathroom connectivity. In the system suite, there are a large number of high-end intelligent products in five categories including bathroom cabinets, shower hardware, bathtubs, shower rooms, and toilets. They are connected through the "SSWW SMART system" to three-dimensionally demonstrate how Langwhale Bathroom keeps pace with the times through technological innovation. Users realize a bathroom experience that "creates a new level of comfort"
For consumers, quality consumption is an important channel to improve the quality of life, and intelligence is an important part of quality improvement. Langwhale's faucets, smart toilets, Through in-depth research and development and upgraded technology, products such as bathroom cabinets and shower rooms have comprehensively led the industry into the era of healthy bathrooms and smart bathrooms. Through independent technological innovation and global marketing layout, Langjing has proven to the world the strength and quality of China's national sanitary ware brand, allowing Langjing products to enter more global households.
Eight experience rooms demonstrate brand ingenuity and strength
At the exhibition, eight carefully designed customized experience rooms are filled with profound aesthetic characteristics of technological life, showing an "immersive" bathroom space experience. Customization is not only reflected in the design and layout of the scene, but also in the detailed design of the single product. Through close contact and exposure to the exhibition, guests can truly feel the design ingenuity of "what you see is what you enjoy" of Langwhale products.
The rising new middle class has begun to pursue customized products and services again. Under the customized consumption model, consumers can enjoy products based on their own house type and family members’ needs. , services tailored to individual preferences. As the most frequently touched living space, bathroom experience is the first choice for quality home upgrades.
In addition to reliable brand reputation, stable product quality and humanized design, its standardization and supporting features are a major highlight. Langwhale Bathroom is based on customer needs , by achieving a high degree of "customization" in terms of main material, appearance color, space size, and even functional supporting functions, it provides consumers with a one-stop bathroom solution to achieve a dual experience of sensory enjoyment and practical quality, making life so comfortable.
Langwhale Bathroom hopes to use new technologies, new materials and new combinations to create an exclusive personal style for the bathroom space, which can be targeted at people of different ages.Group, customize bathroom space solutions of different styles, realize unlimited possibilities in limited space.
With the launch of new products and innovative booth design, Langwhale Sanitary Ware gained great popularity at this Shanghai Kitchen and Bathroom Exhibition and became the C-position MPV. There was a constant flow of people entering the exhibition hall to visit and consult. The booth and products were highly recognized and affirmed, and attracted the attention and interviews of many industry media. In the future, Langwhale will take "creating new heights of comfort" as its mission, move forward at full speed, and strive to become a global professional brand of high-end bathroom overall solutions, and continue to lead the transformation and upgrading of China's bathroom industry.
(Enterprise contribution)
