2019
We work hard and move forward
We never forget our original intention and remain consistent
We work together to lead the future wisely
2020
A new chapter has begun
We stand at a new starting point
Follow your dreams
Innovate and upgrade, gather energy to move forward
Due to the difficult epidemic situation in 2020, Wells Ceramics specially launched a live broadcast of the annual meeting, so that Wells family members across the country can participate in this spiritual feast of the Welsh people from a distance. At 10:00 on March 13, a unique brand annual meeting kicked off using the most popular live broadcast method. More than 90,000 Welsh friends from all over the country gathered here, a unique online event with the largest number of participants in history. The annual meeting started with great success.
At the beginning of the conference, senior leaders represented by Li Jihua, general manager of Wells Ceramics Brand, and Mr. Ye Jinli, assistant to the chairman of the group, came to the scene in person, and the live broadcast room was full of excitement!
Ideological collision and common development
This year, Wells Ceramics has experienced extraordinary experiences and made remarkable achievements, and every bit of it has been best summarized at this moment. The clarion call for a new journey has been sounded. Facing the new international situation, how Wales will respond in 2020 is the original intention of our gathering here.
Mr. Li Jihua, general manager of Wells Ceramics brand, said in his speech: Facing the opportunities and challenges of the new era in 2020, Wells Ceramics has kept up with the development of the times and taken advantage of the Internet to actively embrace new retail; in the continuous consolidation of On the premise of strengthening the traditional marketing model, theDevelop a new marketing cooperation model in the 5G era, use new marketing tools to carry out multi-dimensional sales, promotion and publicity, combine online and offline, explore more forms of diversified development, and adopt "fission customer expansion, smart stores, and entering well-known brands" "Mall" and other re-marketing methods break the single traditional sales model and build a three-dimensional marketing system to elevate Wells' sales performance and brand image to a new level and achieve sustained and stable growth in sales performance!
Mr. Ye Jinli, assistant to the chairman of the group, made an important speech at the live broadcast annual meeting. Mr. Ye said: In recent years, Wells Ceramics has made intensive efforts in "brand development, product improvement, marketing innovation, marketing, lean management" and other aspects. Manufacturers have worked together to achieve rapid brand development, maintain stable growth in marketing performance, and achieve results that are obvious to all. In the future, we will continue to give full play to the pioneering and exemplary role of the Wells team, and the group company will continue to provide the greatest support to help Wells further enhance its brand competitiveness. I believe that as long as we, as manufacturers, work together to face the future, we will surely achieve great success. A new peak in Ernst's career!
Mr. Huang Xinfeng, deputy general manager of sales of Wells Ceramics, gave a keynote speech on brand marketing. Mr. Huang made an important summary and review of "Will's Extraordinary" on the development path of Wells in 2019, and made important instructions and strategic layout for the brand development in 2020. Mr. Huang made an in-depth analysis of the "new marketing model in the 5G era" and explained in simple terms how to deepen channels, optimize products, and strengthen terminals, and proposed the strategy of "strengthening and upgrading of traditional marketing models + empowering development of network-wide marketing models" strategy to achieve brand empowerment and value fission.
Ms. Luan Hui, Director of Wells Product Department, gave a keynote speech on "Analysis of Popular Trends in Product Design". Mr. Luan explained the popular trends in ceramic tile design in 2020 from multiple dimensions such as "color, material, process innovation, and functional application"; and said that in the new year, Wells Ceramics will strengthen and upgrade its product structure, expand product levels, and analyze Locate consumer needs and differentiate categories; de-stylize the main products to adapt to the diverse style needs of mainstream home decoration trends; diversify featured products and create more flexible combinationsDiverse living needs.
Live awards ceremony is unique
Brilliant, shining stars, supreme glory, exclusive customized ultra-high gold content trophy, Wells gives you the best!
Time passes and great events come as promised. Looking for the light and accompanying us all the way is the most warm. Looking back on the past year, there are both majestic and majestic power as well as warm and heartwarming memories. Wells Ceramics continues to make efforts and develop steadily in various fields. It has achieved excellent results in various tasks such as standardization construction of specialty stores, product strategic planning, and assistance to terminal specialty stores, and has gained a bumper harvest.
The edge of a sword comes from sharpening, and the fragrance of plum blossoms comes from the bitter cold. On the road to pursuing excellence, never-ending is their interpretation of progress; transcending themselves is their declaration of progress, and they are outstanding representatives who stand out in the competitive market. In 2019, under the correct guidance of Wells leader Mr. Li and other leaders, all Wells people worked together to create outstanding results. At the same time, a group of dealers who were innovative and outstanding and not afraid of difficulties were born. people. Li Jihua, general manager of the Wells brand, made it clear: "We will always remember your achievements, and we will never be stingy with the rewards we give you!" With gratitude, we walk together with our dreams. At the annual meeting, the Wells headquarters paid tribute to these brave people. The pioneers who worked hard and had the courage to pioneer were honored and commended.
Steady and far-reaching progress, a win-win future
This brand annual meeting will be broadcast live in front of the camera. Together with the dealer partners across the country on the other side of the camera, with the theme of "Weil Extraordinary Energy Gathers Forward", we will jointly analyze the industry market trends with an attitude of industry benchmarking. , discuss the new marketing model in 2020, and use the momentum to demonstrate the strong brand influence and vivid brand vitality of Wells.
Faced with the onset of the epidemic, China's consumer market ecology has undergone tremendous changes in 2020: industry repositioning, market formats have changed, and new retail models have entered the track of innovation. Wells Ceramics will not be afraid of wind, rain, dangers, face the opportunities and challenges of the new era, keep up with the development of the times, and be one manufacturer to overcome the difficulties together! We will do a good job in the overall planning and deployment of Wells Ceramics' work in 2020, and efficiently promote the implementation of Wells' new marketing projects. Welth will be extraordinary and gather together.Can move forward!
In 2020, Welsh people will use the drive and energy of "seizing the day" and the courage and courage of "living up to the time" to gather momentum to create profits, empower development, and move forward steadily!
(This article is provided by the enterprise)
