From March 7th to 22nd, the 16-day national linkage event of Aloni bathroom cabinets "top products at home, good products in seconds through live broadcast" ended successfully. This event was led by Aloni Bathroom Cabinet Headquarters, and Aloni Bathroom Cabinet Stores across the country collaborated to innovatively adopt an online marketing model, breaking the conventional marketing methods of the bathroom cabinet industry, and received unanimous praise and praise from fans and customers. Like, it boosts confidence in the sluggish market amid the epidemic.
Cloud shopping model, growing grass at home
but also the peak season for owners to buy bathroom cabinets all along. However, in special times, it is obviously not suitable to visit home furnishing stores and building materials markets frequently or for long periods of time.
In order to solve the needs of end consumers in purchasing bathroom cabinets and assist and support stores to tide over difficulties, Aloni Bathroom Cabinets has joined forces with Sanweijia to enter the Guangyou Meijia platform, allowing consumers to shop online without leaving home. Shop, view VR real-life cases, and contact home consultants online to make an appointment for free design; if you have any product-related questions, you can also quickly consult.
StoresLive broadcast, Acquire customers online
When offline marketing activities encounter setbacks, the marketing position quickly shifts to online. Under the organization of Aloni Bathroom Cabinet Headquarters, the launch meeting of the national linkage event was held as scheduled through online live broadcast, officially launching online live broadcast marketing.
In order to support the store’s live broadcast marketing activities, in addition to arranging dedicated personnel to provide one-on-one guidance and assistance in stores, Aloni Bathroom Cabinet Headquarters also organized a number of national online live broadcast trainings, integrating theory with practice and simulating live broadcasts Practice and provide systematic live broadcast tools and skills.
Factory subsidies, exclusive discounts
During the live broadcast, Aloni Bathroom Cabinet Headquarters provided large subsidies for consumers. Consumers can not only easily win luxury gifts by participating in mini-programs and mini-games, and enter the live broadcast room to receive cash red envelopes; they can also enjoy discount coupons provided by the factory headquarters, with no limit for a limited time and direct profit sharing. In addition, there are many good products at good prices, limited-time group buying flash sales, and 2020 new products at ultra-low prices through live broadcasts.
Short video promotion, creative marketing
For stores, how to promote products when they can’t see customers becomes even more urgent during the epidemic. With the help of the most popular short video platforms such as Douyin and Kuaishou, Aloni bathroom cabinet stores across the country take the initiative to shoot real and interesting short videos through product display and explanation, daily VLOG, purchasing knowledge sharing and good planting. Video, continue to output original content and carry out creative promotion.
(This article is provided by the enterprise)
