Text/Hong Xiaochun
DingTalk was just an ordinary office software last year, but this year it has become a learning tool that many students hate. Some time ago, the naughty kids who changed their minds after hearing "nails" finally returned to school one after another; as terminal practitioners who also took online classes during online work, they retained this learning method.
For example, Oceano Ceramics has Chairman Bao Jiejun taking the lead in giving live lectures. Oceanno Cloud Business School also held a Online classes were launched, calling on terminal stores across the country to learn together. Every day, the sales manager will check the students' learning progress by checking the screenshots of the students' sign-in (sometimes even using the method of connecting to the microphone). Until now, Oceano Cloud Business School is still launching live classes of the smart store project team every month. It can be said that life and learning are endless. Today, the author also wants to talk to you about the ceramic enterprise business school starting online courses.
一Why study
As the saying goes, "Live and learn", so why should we learn? Many people will answer: "Of course it is for progress! Is it to prevent teachers from losing their jobs?" So why do ceramic companies urge terminal employees to continue learning and progress? There is only one reason: educating business people.
Some people have compared it to saying that if a person wants to be strong, he needs to eat more every day; if a dealer's team wants to grow, it needs to continuously teach and train its personnel; learning is the same as eating, not only cannot be spared, but must be continued. In recent years, the terminal market environment of the ceramic industry has become more complex&- In fact, this is true in all walks of life. As a brand headquarters, it is difficult to quickly and comprehensively perceive changes in the market environment across the country and respond to them. This means that companies must educate businesses. Allowing terminal practitioners to independently, timely and effectively adopt the best way to meet customer needs and create customer value is also the reason why companies have established business schools one after another.
Under this extraordinary situation this year, in order for the business education function of business schools to function normally, online courses are undoubtedly the first choice for enterprises. Asia Tile Business School Since launching online live classes in early February, it has given full play to the advantages of various high-quality training resources while taking into account the quality of the courses. Hierarchical and continuous, the Internet makes training more systematic and divided according to the categories of training into knowledge, skills, practical, literacy and management. Asia Tile Business School also relies on the online learning platform to accelerate the establishment of a lifelong learning system for employees. It is understood that in the 42 online live courses conducted by Asia Tile Business School, the total number of participants reached 16,092. This number also reflects the desire of what we call "brick movers" to improve themselves.
So, why do terminal practitioners need to learn? Don't ask, just ask, it smells really good!
二Efficient training
In the process of conducting research on terminal markets in various places, the author and colleagues will ask dealers this question: "Do you want the headquarters to provide more training?" 99% of dealers expressed this need, but hope that training can More effective and more practical. Compared with the past, when the headquarters sent a support group to the terminal to organize people to train together, there would be a situation where "as soon as the teacher leaves, the knowledge points and skills learned will immediately return to zero." So how can online classes ensure the efficiency of training? What about sex?
Oceano Cloud Business SchoolThe college selects "Study Stars" based on the length of study to stimulate students' interest in learning; whileJiangjun Business School pays more attention to students' effective digestion of knowledge and Long-term consolidation. On April 20, the first training camp of Jiangjun Online Business School was officially opened. The knowledge points of each course are customized for the current pain points of dealer development, and effectively prepare the daily sales management of the terminal. Work provides solutions that work. In order to consolidate the memory of the learned knowledge, after the live broadcast learning, students need to enter the in-class exam practice. The tutor group teacher will follow up the course learning throughout the course to ensure that every student can learn it thoroughly. The author learned that with the experience of winning the first battle, the second training camp of General Online Business School started on May 25.
According to Liu Xiaolei, General Manager of Marketing of Dajiang Ceramics, the epidemic has changed the behavior and thinking of many people. The way dealers attract customers and serve them has also changed. As a brand headquarters, it has also changed the relationship between distribution and sales. way of business communication and interaction. This year, General Enterprise built an online business school platform with the starting point of improving organizational efficiency among manufacturers. In the past, business school training consisted of teachers speaking on stage and students listening in the audience; today's General Online Business School not only integrates the function of after-class inspections, but also adds online training and examination links to ensure the effectiveness of each training. sex.
Since the official inauguration of General Business School in June 2019, and now the second training camp of General Online Business School has started, General Ceramics has not only taken advantage of the learning convenience of the Internet, but also strengthened the effectiveness of training for terminal practitioners, providing enterprises with Deployment of empowering terminals across the board provides a powerful engine to maintain market performance growth.
三Student evaluation
The courses of the Corporate Business School have been optimized and the learning model has also changed. How do the students at the terminal experience this? What do they think?
Since the beginning of the new year, the online training section has also been in full swing with Yingpaitaoporcelain. Since February, Eagle Ceramics Headquarters has launched a "one lesson per week" learning mode and quickly organized national online live courses , from brand knowledge, production technology, product explanations, to customer fission, terminal community marketing and other techniques, to comprehensively improve the knowledge reserves and service levels of terminal practitioners.
After many weeks of online training, Eagle Ceramics Headquarters received a lot of feedback from terminal students. The situation is roughly as follows:
The manufacturer provides us with a complete platform (products, marketing, services), and we store managers implement it. With more people, we have greater strength, and Eagle Ceramics will get better and better.
@Guangzhou Eagle Ceramics Student
The live class format is convenient and allows you to use fragmented time to improve yourself. We look forward to the headquarters providing more such live classes.
@Jingmenyingpai Ceramics Student
Good information, I benefited a lot. Teacher Liu Ping gave a good lecture. I hope Yingpai will organize more such studies in the future.
@Kunshan Eagle Ceramics Student
I communicated with the teacher about the issue of ‘Will the limited number of people in my circle of friends affect the fission effect of my old customers?’, and I benefited a lot. I have to listen to the replays several times, and the practical information needs to be considered and studied many times.
@ji'an eagle brand ceramic student
Online classes are a very good platform. The epidemic has forced everyone to work from home. This is just the platform for everyone to continue to learn and make progress. The courses in the online classroom are very rich, and there are many things worth learning. We decided to make good use of this platform.
@江西英牌ceramics student
Without learning ability, there is no competitiveness! In the face of market competition, we have rebuilt our confidence through learning and awakened the team's combat effectiveness! Years later, I still choose Eagle!
@Yantai Eagle Ceramics Student
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It can be seen that the empowerment of online courses can help corporate business schools fully unleash the potential of end students than the traditional organizational management model. The successful improvement of the professionalism and service capabilities of terminal practitioners means that the brand has also won a competitive advantage in the market. Regardless of the training cost, training systematization or training effectiveness, business schools that offer online courses have the capital to be "high-end"! What do you think?
