With the imaginative architectural design and the virtual vision of parallel space, your home will be as big as your imagination, in the world of the metaverse
Everything is possible! The first stop of the newly launched 2022 "Quality China" urban design tour comes to Chongqing to explore the metaverse and create a new future together!
On April 29, the 2022 "Quality and Beauty of China" urban design tour jointly initiated by Hengjie × NetEase and newly upgraded was launched in the reception hall of Luyue Jiangcheng Park in Chongqing. Tan Si, honorary president of the Macau Interior Design Association and founder of TC Design, Lai Xudong, chairman of Chongqing Shiyingchuang Interior Design Co., Ltd., Wei Wei, vice president and partner of Rococo Innovation Design Group, co-founder & CEO of Luoke Design Jiang, together with elites in Chongqing’s urban design circle, explore the “digital metaverse” and empower new vitality in space design.
Based on the "Quality China" platform, the "NetEase Urban Design Elite List" jointly launched by NetEase, urban design institutions and Hengjie was also grandly released. Many Chongqing design elites came to the scene to gather design strength and build a quality future.
Three years have passed by, but my original intention is as strong as ever. In 2019, Hengjie joined hands with NetEase to launch the "National Fashion Lifestyle" series of salons, which went to 12 cities and discussed design with 500 designers, triggering 160 million media exposures; in 2020, Hengjie launched the online "Quality and Beauty" series China's "design open class" and offline "Looking for Beautiful Products" city experience tours, and online and offline interactions with nearly 2,000 designers. The "Quality Beauty China" IP has aroused great repercussions in the design circle.
In 2022, the newly launched "Quality and Beauty of China" urban design tour combines four cutting-edge topics such as "Metaverse", "National Trend", "Sustainability" and "Future Technology", and specially invites industry celebrities Cross-border sharing will be carried out with the help of cross-border celebrities and covering the leading cities in design power across the country; and the "NetEase Urban Design Elite List" launched for the first time will surely further promote the development of an inclusive, innovative and diverse communication platform The cohesion and development of China’s urban design forces.
"Yu" meets the Yuan Universe and opens up new horizons
For Tan Si, honorary president of the Macau Interior Design Association/founder of TC Design, designers should pursue creativity and aesthetic expression, and also pay attention to the "battlefield", "army", "strategy", and " Three-dimensional design management elements such as "tactics" and "weapons" are formed to form a closed loop, so that we can grow from small to large, from refined to strong. Tan Si mentioned that when solving pain points for owners, the solutions developed by professional bathroom brands like Hengjie are also an indispensable "weapon" for design companies.
Founded by "Dream Reform", Hengjie and Mr. Lai Xudong, Chairman of Chongqing Shiyingchuang Interior Design Co., Ltd., participated in the 2019 Guochao Style Lifestyle Designer Salon, the 2021 Designer Reputation Project, the People's Daily & Hengjie Chongqing Xinhua Bookstore Project Cooperation is seamless in the transformation.
As an old friend of Hengjie and the convener of the Chongqing Station of the 2022 "Quality and Beauty" Urban Design Tour, Mr. Lai Xudong would like to express his special thanks to NetEase and Hengjie for their continued support to the Chongqing design community. Teacher Lai said that he has been cooperating with Hengjie for many years and hopes that designers will cherish the rare communication and learning opportunities on the "Quality China" platform.
Wei Jiang, Vice President of Rococo Innovation Design Group, who has front-line practical experience in the "digital metaverse", shared the topic of "Virtual World Accelerates the Era of Imagination". Wei Jiang said that Generation Z has characteristics such as digital life, digital communication, digital expression, and digital consumption. Generation Z also has a strong sense of national identity and self-identity.
The digital metaverse is not a pure technical pursuit, but a language and way of interacting with young users. Just like Hengjie, it also links with mainstream young consumer groups through many digital methods instead of simply "advertising".
After 30 years of development, China’s original design capabilities are blooming. As a close partner of designers, Hengjie looks forward to more rising Chinese design stars shining on the scene, and launching a grand launch together with NetEase Design and urban design agencies.Established the Design Talent Plan - NetEase Urban Design Elite List. With the release of the "2022 NetEase Urban Design Elite List TOP50 - Chongqing List", more Chongqing designers will be encouraged to renew their cities and homes.
"Chongqing" learns new domestic products and enjoys a new life wisely
Guanshan is far away, and it is difficult to block the road of communication. Ruan Weihua, senior vice president of marketing of Hengjie Group, expressed his heartfelt greetings to the celebrities and designers attending the event through video.
The past three years of working with NetEase to create the "Quality and Beauty of China" IP have been the three years in which Hengjie's designer circle of friends has continued to expand. It has also been the three years in which Hengjie has led the development of new domestic products with "quality and intelligence" and gained more designers. Three years of favor and support. Over the past 24 years, continuous investment in quality and innovation has allowed Hengjie to break through thousands of patented technologies. Hengjie is not only a technology leader in the sanitary ware industry, but also an international brand including German Red Dot, German iF, American IDEA, and Japanese G-Mark. Winner of the "Grand Slam" of top industrial design awards.
From 2019, when Hengjie took the lead in proposing the concept of intelligently manufacturing new domestic products, to being selected into People's Daily's "Brand Power Plan" for two consecutive years from 2021 to 2022, Hengjie has also continued to empower the development of new domestic brands with innovation. Mr. Ruan said that on the "Quality China" platform, Hengjie will discuss the digital metaverse with designer friends and cross-border celebrities, which will help everyone look forward to the future home life style from multiple dimensions. Hengjie will also discuss with designer friends Let’s passionately embrace an imaginative future together.
In the era of the Internet of Everything, there is no life without intelligence. Xie Yongcheng, national home furnishing general manager of Hengjie Group, said that allowing new domestic brands to empower design and letting design illuminate the beauty of China has always been Hengjie’s original intention in organizing designer events.
Facing the three new era consumer concerns of intelligence, post-epidemic, and scenario-based, Hengjie has launched hard-core original technology products and full-scenario bathroom solutions. Hengjie Intelligent Manufacturing, represented by the Q9 smart toilet, meets the needs of different groups of people and is more humane; Hengjie Hengjie's sterilization technology, water purification technology, waterproof and moisture-proof technology provides professional protection for the healthy life of Chinese families; in the face of To meet the personalized scene needs of different families, Hengjie also provides fully customized series of bathroom cabinets to ensure high-end quality and individual needs.
In addition,Hengjie also actively assists urban renewal and upgrades quality of life through systematic service solutions such as the urban renewal plan and "Hengjie Flash Installation".
NetEase Home Executive Editor Wang Furong said that design is in an era of high recognition. Excellent design and the new domestic home furnishing industry will create a higher quality of life for users through mutual empowerment and mutual support.
As a representative of the strategic support organization for this event, Dai Wei, founder of the Young Designers Club/Editor-in-Chief of DESIGNER Designer Magazine, said that the selfless dedication of Hengjie and NetEase made the Chongqing event a success and made Chongqing Design a success today. A beautiful day in the world.
In the world of the digital metaverse, “what you think is what you see”, and through digital applications, Hengjie can also help home improvement companies and designers realize the full display of bathroom spaces, allowing owners to experience “what you see is what you get” . Xie Yongcheng, general manager of national home decoration of Hengjie Group, said that Hengjie's excellent performance in Chongqing's home decoration market is inseparable from the support of designer friends; Hengjie will continue to give back to Chongqing's designer friends through better products and services. .
The chain of home decoration consumption is long and has many links. To ensure that home decoration consumers have a worry-free process, a highly qualified home decoration service team is required. Zhao Junrong, general manager of Hengjie Group's Chongqing Operation Center, showed up with the Hengjie Chongqing home improvement team and said that Hengjie already has 56 stores in the Chongqing market and will develop to nearly 87 stores in the next three years, covering all stores in Chongqing. As a values-driven brand that also pays close attention to detail control of the full-service process, the cooperation between Hengjie and designers is bound to be a win-win situation.
The digital universe where virtuality and reality coexist, and the new domestic sanitary ware products that maintain quality, have become the focus of discussions and collisions among designers. If new concepts rely on people’s longing for technological development, new domestic products carry designers’ confidence and expectations for creating a quality life:
Tang Hui, founder/design director of Chongqing Shuangyi Design: "Quality and Beauty in China" has promoted exchanges in the Chongqing design circle; I also thank Hengjie for bringing us such good products, adding new domestic sanitary products to the Chongqing design circle power.
Zou Hongjun, chief designer of Chongqing Brothers Decoration: I spent a wonderful night at the "Quality China" event. I am very honored and very happy. I also hope that everyone will do better and better, and truly show "quality and beauty in China" through design!
Jiao Yandong, founder/design director of Big Panshi Decoration: After listening to the master’s talk about the digital metaverse, I felt that the pattern opened up instantly. I believe that in the future, as design incorporates more cutting-edge thinking, it will go even better.
The advancement of science and technology is allowing human beings to break through the boundaries of imagination. The power of this technology not only promotes people to explore new concepts such as the Yuanverse, but Hengjie bathroom products and full-scenario bathroom solutions based on hard-core original technology also give the bathroom space the power to break through imagination and bring healthier people to the country. , comfortable, convenient and safe bathroom life.
As a representative of the new domestic brand of sanitary ware and an expert in smart bathrooms, Hengjie will make the new domestic product stronger through the integration of technology and humanities, reality and virtuality. Hengjie will also continue to promote the "Quality and Beauty of China" IP to become the intersection of intelligent manufacturing of domestic products and Chinese design.
Stir up new trends of thought, inspire new collisions, and explore new horizons. Hengjie will see you at the next stop of the "Quality and Beauty of China" urban design tour!
